Just One Corporate Client Could Equal 100 Individual Clients for Your Coaching, Consulting, or Freelance Business
...Small, Medium, and Large Businesses Have Budgeted Over 8 BILLION Dollars to Spend With Outside Experts Like You This Year!
A virtual learning program designed to equip you to sell your offers to small, medium, and large businesses, non-profits and associations so that you can generate more revenue with fewer clients and create consistently higher ticket sales.
Over five weekly video trainings, downloadable plans and worksheets, six live Q&A calls, and an optional private Facebook community, I will share the same step-by-step system I have used to package and sell my work to hundreds of businesses -
local, small, medium, and Fortune 100 companies.
Module 1 - Build Your Hot List of Prospects
Not sure where to start? It’s much easier to go find a market that is already looking for what you offer rather than trying to sell to people who don’t need what you offer or have people in-house that do what you do.
In this module, we are going to quickly identify what types of companies are buying what you offer from small and mid-size companies right in your backyard to bigger, global brands.
First, we will connect your expertise to a result these clients will happily write a check to achieve. The Buying Map will help you quickly figure out the right roles that buy what you offer (this is different based on the size of the company and the industry).
By the end of this module, you will have completed your Corporate Client Targeting Map, have a hot list of buying prospects and be ready to build your plan to connect with them.
We will dive into:
How to quickly figure out who is the buyer with a budget to spend in any size company (this varies by size and industry)
How buying differs in small-to-large companies versus non-profits and associations and how to choose the market you will target first
How you can build a hot list of 20 business decision makers in your target audience and a game plan to share what you do
You'll be using these tools to find your corporate clients:
The Corporate Offer Makeover Workbook to translate your expertise into a result corporate clients invest in.
The Corporate Buying Map to locate the right buyer in any size organization.
The Corporate Client Targeting Tool to prioritize your list of prospects from right in your backyard to all over the world.
Module 2 - How to Get the Appointment with the Decision Maker (and Instantly Establish Your Value)
Write Call Work
Once you have a hot list of prospective decision makers, how do you grab their attention and get the appointment?
Even if you have ZERO connections, you’ll see how easy it can be to get in front of the right people using nothing more than your email and a phone.
The first thing we will do is figure out your outreach “angle” that will grab their attention.
In this module, we will use a proven, multi-pronged strategy to reach out to your prospects and schedule a “No Pitch” client conversation (in-person or on the phone).
We will dive into:
How to link what you do directly to one of the 5 Business Priorities that will guarantee the attention of any decision maker (companies ALWAYS have a budget for these 5 priorities)
What you need to include in the perfect email script to get the decision maker to schedule time with you
How to quickly establish yourself as an expert in your field on the phone or in an email
6 ways to get an introduction (even when you don’t know anyone who knows the person you need to connect with)
How to fill no-budget networking events that can quickly get you in front of 10 decision makers that ASK YOU for an appointment to chat about what you do
You'll be using these tools to find your corporate clients:
Get Past the Gatekeeper and Get the Appointment Email Scripts so you can get through the noise and into the inbox of your host prospects.
How to Get Introductions on LinkedIn Guide to get introductions to the buyers on your hot prospect list.
Client Attraction Mini-Event Checklist so you can quickly create no-budget networking events.
Module 3 - The High Converting Conversation Frame™: How to Get Them to Tell YOU What They Will Buy
The Frame
How do you get the decision maker to instantly see value in what you offer? The answer lies in how you lead the conversation.
The mistake most experts make is spending way too much time talking about what they do in the hopes of getting a new client. It’s hard to know what your client will say YES to when you are only talking about WHAT you offer.
You will establish your value by listening and linking what you do to the results your client wants.
It doesn’t matter if you are meeting with the owner of the local bookstore down the street or the CEO of Barnes and Noble®, you will use the same approach to quickly figure out how you can help them get results.
The process you will learn in this module will help you win clients in any selling situation. It’s not a one-size-fits-all script. It’s a method you can adapt to any situation and use over and over to get clients eagerly asking for a proposal from you.
We will dive into:
Why you should never sell in this meeting and what to do instead (and the exact step-by-step approach you can use in any situation)
How to open the meeting so that you leave with a request for a proposal
How to get your buyer to verbally agree to your proposal before you write it
How to apply a powerfully simple 4-step frame to guide the conversation and quickly figure out if this is a right fit
You'll be using these tools to find your corporate clients:
The 4-Part High Converting Consultation Frame™ to use to plan your approach.
The Power Opening Script to set the stage for a request for proposal.
Inventory of “Gap Questions” you will use in your conversation to identify exactly what you need to know to create a winning offer.
Module 4 - Package, Price, and Put the Proposal Together to Get a Quick YES!
Proposal Accepted
How should you price and package differently when selling your courses and packages to small, medium or large businesses?
What must you include? How to price? How many options should you provide? What payment terms to include?
In this module, we’ll cover every aspect of putting together a profitable package, how to price it right and deliver a proposal that gets a quick YES!
I’ll show you how to create proposal templates that you design once and repurpose for “custom” proposals. You can literally design a tailored solution for a client in 15 minutes using this system.
Hint: Every step from choosing the client prospect to the questions you ask in the meeting will be intentionally linked to your proposal template. This is how you respond quickly and craft winning proposals.
We will dive into:
The Lego® method for easily creating multiple pricing options in each proposal without creating extra content
How to determine the pricing for your offer and have the client see the value based on the results they want
How to price your courses or coaching for small or large groups from one organization
How to know when you should charge a flat fee for a group or charge per person
When retainers are a good idea and when they aren't (miss this and you run the risk of getting another J-O-B)
How to get the proposal to do the closing for you (and what you shouldn't include in your proposal that makes decision makers stall)
You'll be using these tools to find your corporate clients:
The 10-Part Proposal Template Checklist so you can create "customized" proposals in minutes.
The Pricing Guide for Small, Medium, and Large Businesses so you know how to price and what to charge.
The Package Creation Matrix so you can quickly choose from the package options to assemble small, medium, and large packages.
Module 5 - Licensing and Selling Online Courses to Corporate
Licensing Checklist
Wondering how you can land annual retainers and licensing agreements around your coaching or online courses without making it becoming a complex, time-sucking process? Retainers and licensing agreements are two of the most profitable ways to market your expertise.
In this module, we will walk through how to position value, structure your offer and protect your intellectual property.
We will dive into:
How to sell the value of a licensing agreement, including specific examples of what support elements you need to include with your licensing package to address the buying needs of your audience
What to include in your product or course design to protect your intellectual property and ensure you are being properly compensated for the use of your content
The 2 main types of licensing structures and how to decide which fits best with your business goals
How to price your annual "product" license, enabling your client to use your online course or workshop materials internally
The two types of retainers corporate consultants use and how to decide which to offer
How to structure consulting retainers to clarify expectations and set clear value-based boundaries
You'll be using these tools:
The Corporate Licensing Cheatsheet so you can quickly choose which elements to include with your licensing package(s).
The Consulting Retainer Workbook so you can quickly choose how to structure your consulting retainers and set expectations for clear boundaries.
Option 1: Here is everything included in the
Get Corporate Clients Masterclass:
How the Get Corporate Clients Masterclass Works
Learning Portal Opens on Aug 15
1. YOUR LEARNING PORTAL IS OPEN NOW!
When you join in, you will get instant access to the Getting Started Module so that you can dive in right away. Then, another module will be loaded into your portal each week.
3 Months of Live Q&A Calls
2. YOU'LL HAVE ACCESS TO SIX MONTHS OF LIVE Q&A CALLS WITH ME
In your 6 LIVE Q&A calls, we will dive right into how to lead conversations that have your clients telling you exactly what they will invest in with you.
3. YOU'LL HAVE FOREVER ACCESS TO THE COURSE MATERIAL
You will have forever access to the Get Corporate Clients Masterclass videos and tools so you can revisit when you have questions or need to create a proposal for a client.
4. ALL Q&A CALLS ARE RECORDED
All Q&A calls are recorded if you are unable to attend a session. You can also send in your questions in advance, and I will answer them on the call so you can keep moving forward on your plans.
Option 2: The Get Corporate Clients VIP:
Get Corporate Clients Masterclass + 4-day Virtual
Incubator Retreat
Want to Spend Four Days Together Building and
Refining Your Plan?
Join Me and My Team for The Virtual Inner Circle Incubator Retreat:
New Date Coming Soon!
Spots are limited so you can get individual feedback on your business.
Next Date Coming Soon
In this option, you will gain access to everything in the Get Corporate Clients Masterclass, PLUS you will work with me directly in a small group setting all ONLINE.
We will be working side-by-side on your entire business model. If you want to put our heads together to build your plan, this is for you.
Here’s how the VIP experience will work:
1. You will build your plan in the Get Corporate Clients Masterclass.
2. We will come together in an online video conference retreat to build out your entire business strategy including defining your audience, deciding on the perfect offer, pricing, developing proposal options, writing sales copy and more.
We will be online via video conference 1/2 the day and the remainder of the day you will be building out your plan. You can work solo or pair up with partners from the group to get things done fast.
3. We will build your action plan and come together for 2 follow-up small group calls so that you can get feedback and your questions answered, as you implement your plan.
The Virtual Inner Circle Incubator Retreat
You will walk away with a step-by-step plan to create a steady flow of corporate clients so you can create more revenue and live the life you have imagined.
We'll meet online via small group video conferencing, and we'll work backwards from your life goals to detail out your exact plan for your work with corporate clients.
We will work on clarifying your audience, building your offer, creating your marketing strategy, designing your sales funnel, and how to scale these efforts so you can hit your goals for 2019.
This retreat is limited to a very small group so you can get
individual feedback on your business.
Your Four Day Virtual Retreat Includes:
Four 1/2 day sessions with me and our small group via video conferencing
Your own Virtual Inner Circle Incubator private Facebook group to collaborate and get feedback.
A full 60-day support plan following the retreat, which includes 2 LIVE one hour small group Q&A calls so you can get your questions answered.
This is not a passive, me-talking-all-day webinar where everyone is anonymously multi-tasking.
This is an active, intimate, engaged group of smart experts like you coming together to collaborate on building your business.
I’ll be leading you through exercises, giving you direct feedback on your strategy and walking you through the behind-the-scenes of a 7-figure business.
You’ll have the option to partner up with other members, join breakout sessions and have plenty of time to work on your own in between our learning sessions. You will leave with an action plan and milestones for us to review together in the two small group follow up calls happening after the retreat.
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