I looked in the forum for this because several members asked for it to be re-upped from 2012! Don't know if these folks are still around but for those of you interested, I'm sharing it.
The main product is a 50+ page book that tells you how to get started selling your very own PLR products and get residual profits! There are 2 text documents, one of which contains the links to a series of videos that show-and-tell how to do it every step of the way.
I hate the way the name of this product sounds so hyped up – it sounds like something the typical marketer would use to deliver pie in the sky promises, but when I started thinking about what to name this course, there really was no better fit – because I myself use my private label rights site as an ATM machine.
I literally pull money out of it whenever I need it – for my kids’ tuition, for vacations, for bills – you name it. I can work on it as much or as little as I want to – the upkeep is completely your decision.
So going into this, I didn’t have a page count in mind or a certain number of bonuses conjured up. I just wanted to lay down my system exactly as it is and let you copy it so that if and when you need to make money fast, you’ll know how.
My PLR story begins back when I was still ghostwriting. I had people contacting me all the time asking to hire me, but they couldn’t afford my $20-30 per page rates. I had a booked schedule of clients at that rate, though, so I wasn’t going to lower it.
I can’t remember exactly who suggested PLR to me – it was probably my mentor, Craig Desorcy, but I remember thinking how great it would be because finally, everyone could afford my writing and I would make as much if not more from my writing skills!
And I Won't Lie - It Also Meant The End Of Working For Demanding Clients, And Doing Work One Time, Yet Making A Lot More Money On My Writing Than Before!
I started off with a few small packs of five articles for $5. That would mean I’d have to sell 20 packs of a five pack to make as much money as I’d earn ghostwriting it.
One of the first packs I wrote – Working at Home on the Net – sold at least 94 packs at $5 each, earning me $470. I would have only made $100 off that ghostwriting – and that pack is still selling today!
I started getting requests for larger packs – some clients mentioned wanting to queue up their email autoresponder systems for a year, so I did the math and figured 52 weeks = 52 one page articles. But they’d need a freebie to give away to GET that subscriber, too, right? A five-page report would suffice.
I called these my Mega packs – a 5-page report plus 52 one-page articles, for $57. My first one was the Diet pack. It’s sold at least 42 times for $57 a pop. That’s $2,394 I’ve earned - it would have only been $1,140 if I’d ghostwritten it.
My bestselling pack to date has been my Internet Marketing mega pack. I split it – I sold 85 copies at a discount price of $47 to a group of marketers and 96 copies to the public at $57 each. That’s $9,467 off of those 57 pages I wrote!
I have a spreadsheet that lists all of the topics my clients have requested. I have a PLR list that’s very small, but very targeted – people who buy Private Label Rights. I deliver a wide array of PLR – from small 5 packs to larger mega packs to exclusive (and more expensive) limited edition packs that I added not too long ago.
I recently needed to pay a bill, so I whipped up a 20 page report on a broad topic – self development. I ran a special offer on it for $15 each, and sold 70 in the first two days. An instant $1,050 in my pocket. That’s $52.50 per page – way more than I was charging for ghostwriting!
You'll get a lesson in what PLR means, how it's used among marketers, and whether it's preferable to you over a freelance writing opportunity or other make money online strategies.
You'll be taught how to pinpoint profitable niche topics that marketers will scramble to buy PLR for, and aside from general topics, you'll learn how to pick specific tangible and digital products to write PLR about.
You'll learn the bare minimum required from you for keyword research (I put most of the burden on the customers with PLR - so this is not complicated at all and takes about 5 minutes or less using a FREE tool).
You'll discover how to work with both narrow and broad topics, how to spy on your competitors (even me!), and how to be open to customer requests for PLR they're ready to spend money on.
You'll know the details on selling PLR that matter to your customers like size, formats, types of PLR, and quality assurance. And you'll know exactly how to price each pack so they sell well and you make a nice profit from it.
You'll get insight into some extra services you can tack on to increase profits IF you want to - it's not necessary, but I wanted you to know all of the options that were there for you.
You'll be taught how to outsource to others if you want to take this route (even specifically what to say so that you get exactly what you need).
You'll also learn how to write the content packs yourself - I walk you through each specific type of PLR pack (ie: articles, sales copy, reports, etc.) and I give examples so you can see how I do it myself.
You'll get the skinny on whether you should open a membership site or a non-membership site (everyone is different, but I give you the pros and cons).
You'll see how it's possible to sell PLR if you don't have a single penny to spend on a website, hosting, or advertisements. In fact, I started out using free sites myself and I upgraded to some paid tools (like a domain) later on!
You'll learn how to technically set it up correctly (it's easy!) if you DO have the money for the basic tools (for example, $10 for a domain, $10 a month for hosting, etc.). This helps automate the process and creates less work for you, so even if you start out using free options, you'll have this part of the guide available when you're ready to upgrade your system.
You'll be building a list of prospects and customers the very day you open for business once you go through the course. And I show you both free and paid list building tools.
You'll be relieved to know that for your own PLR store, you won't have to spend weeks trying to tweak your sales copy. Your copy should take about 2 minutes. The conversion rate is higher than with info products - and I tell you why in the course.
You'll learn about TEN different specials I often run to cash in quick with my own PLR. These tactics have earned me thousands of dollars in the span of a few hours.
You'll get to dig into SIX various promotional strategies to get buyers to your PLR shop. These are wonderful ways to sell more PLR. Competition on Google is LOW compared to other niche markets! For example, if I put "diet plr" in quotes on Google, it tells me there's about 772 competing pages. That's extremely low! And while the number of searchers might be lower than a major keyword too, the difference is - these are people ready to BUY and easy to CONVERT!
You'll be able to put three methods to the test when I show you these additional perks to running a PLR store. Some save you money and some help you make more money!
And this one I owe to the guinea pig who went through my course as I created it to ensure nothing was left out: You'll learn how to organize your PLR content on your computer, how to track request topics and number of packs sold, and how to schedule content creation and promotion tactics.
The very best way I've found to create a product teaching someone something is to take a total newbie and send them each lesson as it's completed, have them implement it, and see if they understood it and were able to do it.
So that's what I did with PLR ATM. I took one of my own ghostwriters (Sonya West) who knew nothing about marketing but knew how to write, and had her read and watch each lesson. She would email me back if there were typos, or if I needed to expand on my explanation.
In the end, she felt there were a couple of other things I'd forgotten - the last bullet point above - and so I added that content (and she was right!). I'll let her tell you what her thoughts were about this process here - and Sonya's a real woman, not some phony testimonial or a guru who "owed me one:"
http://www.plratm.com/
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