0SHARES Share on Facebook (0) Share on Twitter (0) +
The Art Of MarketingImage: The Art Of Marketing
On April 15, 2015, five internationally renowned bestselling authors and thought leaders will be in Vancouver speaking at The Art of Marketing, sharing an exciting blend of cutting edge thinking and real world experience on today’s most critical marketing issues.
Today, we take a look at the speakers.


The Art Of Marketing


Special offer to Vancity Buzz readers


Save up to $100 with this special offer to Vancity Buzz readers!


Use the promo code VANCITY32 and get $50 off the ticket price.
Buy three or more tickets and get an additional $50 off each ticket ($100 total).


Chip Heath


New York Times Bestselling Author of Made to Stick, Switch & Decisive, & Professor at Stanford Graduate School of Business


Twitter_MV15-Chip_Heath


Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations.


He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in Spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers.Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian.


Heath has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association. His parents are just happy that their sons are playing well together.


Topic: Made to Stick: Why Some Ideas Survive and Others Die


What you’ll learn from Heath:


Understand why some ideas thrive while others die and how to improve the chances of worthy ideas.
How to kill communication barriers at work and weave strategy into your team’s day to day conversation.
Learn the principles of successful ideas at work—and how we can apply these rules to making our own messages “stick.”
How to motivate people to care about your idea and how to get them to act on it.
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?





** Exclusive VIP MEMBERS Content: Reply to see the content **

Click here to become VIP Member to download or access it!