Mastering Business Models
An online course that will teach you how to map, design, assess, and test Business Models
Learn the Business Model Canvas methodology, used by 5 million+ business practitioners
Turn fluffy discussions into practical outcomes
Create a shared language around business models and strategy
Improve collaboration across disciplines and geographical boundaries within your organization
Here's what you get...
Online course what you get bmgen book
Proven methodology introduced in our global best-selling book Business Model Generation.
Online course what you get lessons
Over 70 bite-sized learning pieces, across 13 lessons, on 6 crucial topics.
Online course what you get videos
Unlimited access to 50 videos and over 8 hours of learning content that doesn’t expire.
...and how you'll apply it immediately
If you're improving an existing business or launching something new, you're facing one big challenge. How do you build a strong, profitable business model that can compete in today’s market? Millions of people worldwide use our proven methods to do exactly that – let's see how you can too.
What’s the business model? – Map your Model
Most people have a hard time describing this, due to a lack of shared language. We'll show you how to map your model using the global standard Business Model Canvas. Once complete, you'll have a one page map of exactly how you create and capture value.
What does the market look like? – Scan the Environment
Every business model –including yours – gets pressure from various forces in its environment. We'll help you scan your environment to identify possible threats, big opportunities, and fill in your blind-spots
Where can you compete? – Find Unique Value
You’ll have to chose your battles if you’re going to beat the incumbents in any space. Our tools will help uncover key opportunities to differentiate from your competition.
How do you know if your model is any good? – Assessing Quality
Capturing a business model can be easy, but knowing what to improve on can be hard. You'll use seven key assessments to identify opportunities for improvement.
How can you Improve? – Prototype
You know where you are, and what needs to improve to succeed – how do you close the gap? Here you'll learn techniques to develop cheap, quick prototypes of business model ideas. Armed with these tools, you'll be surprised at how fast you can generate options.
What could kill your idea? – Test and Derisk
Why do most business models fail? You'll learn the most common failures, and how companies who used testing to avoid them. More than that, you'll get a new mindset that will help you save time, money and avoid crippling failures. You'll also have access to the testing library to set up your own risk-reducing experiments.
Go beyond the book
We've found a more effective way to turn you into a proficient practitioner of the canvas. Whether you've read the book or not, you'll get more with the course.
Mastering Business Models, in print and many devices
More Skills
While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.
More Media
Our course caters to more learning styles with videos, slide casts, downloadable templates, checklists, and tools.
More Proof
We based this course on the ideas in Business Model Generation which sold 1 million copies in 37 languages. USA Today named Business Model Generation among the 12 best business books of all time. The German edition was named Management Book of the Year 2011. Fast Company Magazine named it one of the best books for business owners in 2010. That, and the methodology has been picked up by millions worldwide, making this a proven methodology you can trust.
More Content
More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.
More Concise
After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.
More Convenient
Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops. Plus, you’ve got lifetime access so you’ll always be able to go back for reference whenever you need.
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