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    [GET] Retail MBA By Karen Waksman – Free VIP Download



    Here’s What’s Included In This Retail Training Program


    Retail MBA Is the most comprehensive training program available today on how to get your products on the shelves of chain store retailers.


    Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world’s largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.


    Since then, Karen has taught her sales formula to 1000’s of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and more!!


    10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!


    Module #1:How to Develop Your Retail Sales/Distribution Strategy


    Module #2:Chain Store Fundamentals


    Module #3:Preparing Your Product For Chain Store Success


    Module #4:Preparing Your Pitch


    Module #5:Finding the Right Buyer For Your Product Type


    Module #6:Pitching Your Product to Chain Stores


    Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting


    Module #8:What to Expect From a Chain Store Order


    Module #9:Working with Distributors


    Module #10:Hiring a Manufacturer’s Rep


    Module #11:Selling at Trade Shows


    Module #12:Top 10 Most Frequently Asked Questions


    Module #13:Selling Products to Online Retailers


    Module #14:Selling Products to Catalogs


    Module #15:Selling Products to Small Retailers


    What Is Actually Included in the Retail MBA Training?
    The following is the actual Retail MBA syllabus. Each segment has been carefully crafted to give you the most valuable content on getting your product sold at chain stores. I wish someone would have shared this information with me when I first got started!







    The Retail MBA Syllabus:


    MODULE 1 – Developing Your Retail Sales/Distribution Strategy


    Developing Your Retail Sales Strategy


    Deciding If You Should Start Small or Go Big


    How Retail Sales Professionals Choose Where to Focus Their Sales Efforts


    Determining the Right Strategy For Your Product Type


    Creating a Sales Distribution Plan That Will Yield Results


    What is Private Labeling and How to Incorporate it into Your Retail Strategy


    MODULE 2 – Chain Store Fundamentals


    Chain Store Basics


    What Chain Stores Expect From You


    How the Buying Process Works


    Who’s Involved in their Buying Decision


    Product Categories and What You Need to Know


    Local, Regional and Corporate Buying Offices


    Common Misconceptions and How to Get Started Today


    MODULE 3 – Preparing Your Product For Chain Store Success


    Essential Research to Help You Win


    Packaging and Displays


    Infrastructure and Operation Capabilities


    Retail Math: Pricing For Retail


    Logistics, Warehousing, Shipping and FOB


    EDI, UPC, Liability Insurance, SKU’s, Planograms and More


    Funding and Financial Resources


    Marketing and Branding Expectations


    Certifications


    MODULE 4 – Preparing Your Pitch


    Developing a Unique Selling Proposition (USP)


    What the Pro’s Do To Prepare Their Pitch


    Analyzing Your Target Audience


    Fundamental Competitive Research


    Sell Sheets and Line Sheets


    Elements of a Perfect Product Website


    Product Videos That Sell For You


    MODULE 5 – Finding the Right Buyer For Your Product Type


    Complete Tutorial on How to Find a Buyer’s Name and Contact Information
    Online Resources vs Offline Resources Available Today


    Free Options vs Paid Options


    Pros and Cons of Resources Available


    Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers


    How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!


    MODULE 6 – Pitching Your Product to Major Retailers


    What is the Best Way to Approach Major Retailers About Your Product


    How to Cold Call Buyers When You Don’t Know How


    Exact Strategies on How to Get a Meeting With a Buyer


    What to Say to Buyers to Get Them to Buy


    What to Do When a Buyer Says ‘No’ to Your Product


    The Importance of Feedback and How it Can Help You


    Additional Sales Strategies To Help You Win Business


    MODULE 7 – The Face to Face Meeting: How to Rock the Buyer Meeting


    What to Expect During a Buyer Meeting


    How to Prepare in Advance For a Great Meeting


    What is the Best Way Present to Buyers


    Top 10 Things to Include In Your Presentation


    What to Bring to the Meeting


    Leveraging Retail Interest For More Business


    MODULE 8- What to Expect From a Major Retail Order


    What to Expect From Your First Purchase Order


    How Much Quantity Will a Major Retailer Buy


    How Long Does it Take to Get Paid By a Major Retailer


    Tricks to Get Paid Faster By Major Retailers


    Retail Marketing and Promotion Strategies Once You Get an Order To Ensure Success


    Promotional Calendars For Additional Sales and Marketing Strategies


    Maximizing Assortment Plans and Product Lifecycles For Major Retailers


    Chargeback’s, Returns, Markdowns, Rebates, Fees And Ways to Avoid Them


    Retail Ethics and What You Need to Know


    MODULE 9 – Working with Distributors


    What to Expect When Working With Distributors


    How to Know If You Need a Distributor


    How to Prepare to Work With Distributors


    Where to Find Them


    How to Get a Distributor to Represent You


    How Much Do Distributors Charge


    Best Practices For Picking the Right Distributor For Your Product


    MODULE 10 – Hiring a Manufacturer’s Rep


    What to Expect When Working With a Manufacturer’s Rep


    How to Find a Great Manufacturer’s Rep to Represent You


    How Much Do Manufacturer’s Rep Typically Charge?


    Best Practices For Picking the Right Manufacturer’s Rep For Your Product


    MODULE 11 – Selling at Trade Show


    Selling at Trade Shows vs. Selling Direct


    Should You Spend the Money at Trade Shows?


    When it Makes Sense to Sell at Trade Shows


    Best Practices For Making Big Money at Trade Shows


    MODULE 12 – Frequently Asked Question


    How Can I Sell to Major Retailers with Just One Product or SKU?


    Do I Need a Patent to Sell to Major Retailers?


    Can I Sell Handmade Products to Major Retailers?


    Do I Need to Have My Products Packaged Before Approaching Retailers?


    What Should I Do if a Major Retail Buyer Asks for Exclusivity


    Can I Sell My Product on My Own Website as well as at Retailers?


    Licensing vs. Manufacturing


    MODULE 13 – Selling Products to Online Retailers


    What to Expect When Selling to Online Retailers


    How the Buying Process Works


    How they Differ From Major Retailers


    Best Way to Pitch Online Retailers


    Preparing Your Product For Online Retail Success


    MODULE 14 – Selling Products to Catalogs


    What to Expect When Selling to Catalogs


    How the Buying Process Works


    How they Differ From Major Retailers


    Best Way to Pitch Catalogs


    Preparing Your Product For Catalog Success


    MODULE 15 – Selling Products to Small Retailers


    What to Expect When Selling to Small Retailers


    How the Buying Process Works


    How they Differ From Major Retailers


    Best Way to Pitch Small Retailers


    Preparing Your Product For Small Retail Success






    ** Exclusive VIP MEMBERS Content: Thanks and Reply to see the content **

    Click here to become VIP Member to download or access it!

  2. #2
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    thanks for share

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    Thanks for the share.

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    thanks for the share

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    Thanks for the share

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    Thanks man

 

 

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