Thinking about starting with bulk email marketing or do you simply want to improve your delivery, open and click rates?
You found what you were looking for so relax, make a cup of coffee and read on.
I am doing email marketing for almost 15 years and in this time I learned all ups and downs in this industry. Of course, I don't have my own lists so to get into peoples inboxes I had to come up with the perfect bulk email system.
Luckily I worked in IT from when I was 16 so setting everything up wasn't a problem. The biggest challenge was to keep my delivery rates constant and keep the money coming in so I could quit my job.
With test after test after test ... I came up with what I think is the perfect setup for bulk email sending and the good news is you can follow my step-by-step guide and set up a bulk email system like mine on your own. If you don't have software I use, don't worry I nulled everything and you can access/download all software from my site.
Software we'll be using
Mumara as an email marketing application. If you heard about Interspire or MailWizz the best way to describe Mumara would be. It's like Interspire with all available add-ons and lots of really useful features added, plus it's on steroids.
PowerMTA is the Mail Transfer Agent software used by all the big senders. You can set domain specific limits, create backoff rules in case of delivery problems, make it sign all your emails with DKIM and so on. With full Mumara integration done with a few clicks, it's the perfect combination.
PowerMTA Management Console for monitoring and administration of all my sending/MTA servers.
Of course, you can use parts of my guide and use a different email marketing software like Interspire Email Marketer, MailWizz, Mautic, ... If needed you can also connect it with SendGrid, SendinBlue, MailChimp, Mandrill, ...
Main Features of my Bulk Email Server/System
- Multi MTAs/SMTPs with smart queue (IP rotation)
- Automatic bounce processing from PowerMTA logs
- Autoprocessing spam complaints with Feedback loops (FBL)
- Valid DomainKeys Identified Mail (DKIM) records
- Valid Sender Policy Framework (SPF) records
- Domain-based Message Authentication, Reporting & Conformance (DMARC)
- Automatic backoff rules in case of delivery problems
- Custom domain rules to ensure best delivery rates
- Reverse DNS (rDNS) or PTR
- Spin the words (spintax) within your email campaign(s) to avoid being spammed or campaigns (select multiple campaigns)
- Get best stats with split (A/B) tests
- Automatic blacklist monitoring
- Much more
How much does it cost?
If you already have the software you can follow my quick setup guide for free.
If you need software price is a bit higher but compared to your ROI it's nothing. You will, however, need the basic knowledge of Linux and how the Internet and email work in general.
Don't have enough knowledge?
I can setup everything for you and guide you thru your first steps. Click here for more info and available dates.
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