Everything you need to know to grow conversion rates in a simple, quick, and effective manner. Wouldn’t it be great to push aside all the competing information out there, written by people who’ve never run any CRO tests themselves?
That’s exactly the meat of this course.With over 200 clients from different industries, we’re giving you our go-to strategies and tactics for getting results in the quickest way possible.We simplify what you need to know, but also challenge you to see things differently from what you may have learned in the past.
Your InstructorJohnathan Dane is a PPC lover and conversion rate fighter, spending most of his time in the trenches.He’s an international speaker who founded and ran two successful agencies with over $5 million in annual revenue in less than two years.With experience spanning from over 500 clients (from smaller local businesses to larger ones like Airbnb and Stanford), this course simplifies the confusion and gives you bite sized strategies and tactics that you can implement right away.
Class Curriculum
The CRO FundamentalsWhat is Conversion Rate Optimization?What is a Landing Page?Home Pages Are Bad NewsLanding Page Examples + VIDEO (6:17)Landing Page Anatomy + VIDEO (4:31)The PPC Success EquationTraffic Types & Temperatures + VIDEO (3:23)The Bigger Picture Better CRO ResearchQuantitative Research + VIDEO (1:38)Qualitative Research + VIDEO (3:01)CRO Research ToolsGoogle Analytics TreasuresHottest HeatmapsScrollmap RevelationsCandid Camera RecordingsVisitor/Customer Interviews5 Second InsightsSales Team FAQsMirroring Goals + VIDEO (3:42) Call To Actions (CTAs)What is a Call To Action?Two Most Important Worlds + VIDEO (1:11)Same CTA – Different Words Lead Generation FormsAbove vs Below FoldThe Elephant In The RoomHotter Calls vs Colder Forms + Tests + VIDEO (5:49)Compliance Psychology + VIDEO (3:04)The Breadcrumb Technique + VIDEO (3:27) User Experience SteroidsHow Important Is Design?Dribbble ItThe Secret CRO Ingredients – Fonts & Readability Celestial CopywritingIt’s All About “You”Always Strengthen The CTAHeadline Writing FormulasMultistep Form Headlines & CTA WordingIconography & Power of 320+ Social Proof Examples & Importance Visuals With ImpactHero Images/Shots Tracking Towards SuccessConversion & Goal TrackingMicro Conversion Tracking + VIDEO (2:14)
Call Tracking
UTM Tracking & Hidden Fields A/B & Multivariate TestingWhat is A/B Testing?What is Multivariate Testing?Variation Volume & False PositivesThings That Destroy TestsRedesigns vs IterationsTesting Prioritization Scaling & GrowthNew Traffic ChannelsNew Revenue Generating Offers The Best Performing TestsThe Breadcrumb TechniqueTraffic
QualityFake Test OffersCTA = Landing Page SectionsHyper LocalityIntermittent Conversion StepsWorking BackwardsSacrifice These ThingsBalancing Conversion Rates & Business SenseSee You On Slack!
** Exclusive VIP MEMBERS Content: Reply to see the content **
Click here to become VIP Member to download or access it!
Reply With Quote
