It is a simple and overlooked method that shows you how to get targeted traffic that converts.
It’s not unusual in our line of work to see the exact same landing page convert at 11% one month, and 55% the next – without making any changes. How so?
Your conversion rate is mainly determined by the quality of traffic. The right traffic with the right expectations makes all the difference. This post will tell you how to get traffic that converts.
Not all traffic is created equal
Some traffic sources convert better than others. Some send you tons of traffic which doesn’t convert at all (I’m looking at you, StumbleUpon!).
Just because you can take a look at your Google Analytics stats to see how much traffic you get and what it’s converting at, doesn’t mean you’re seeing the full picture.
To illustrate that point better, let’s take a look at a real life example.
Case study (kind of)
ThinkTraffic had a post about a start up experimenting with different traffic sources. They chose 12 different strategies to drive traffic to find the one that converts the best. Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for a full list of their chosen strategies see here). The act of conversion was opt-in to their email list.
The total traffic and conversion numbers in this “case study” are of course ridiculously low and mostly not statistically significant at all, but serve as an illustrative example.
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