The ultimate roadmap to structured data, rich snippets, and schema.org.
Class Curriculum
Updates, New Features, & Tips
June 27 – New Job Search Structured Data Results & Google Biz Post in Knowledge Graph (5:21)
Introduction
Let’s Rock (20:07)
Understanding the Knowledge Graph (7:30)
Google Trends Exercise (8:45)
Schema.org Introduction
Navigating the Dreaded Schema.org (2:44)
The Full Hierarchy (14:24)
Schema.org Extensions – What Are They? (7:25)
Schema.org – Understanding Properties – Very Important! (10:21)
Schema.org – Understanding “Expected Type” – Also Very Important! (9:12)
Types of Code Used to Create Structured Data (11:24)
Google Structured Data Guidelines (7:27)
Building JSON-LD Code
Let’s Build Some Code with JSON-LD (11:05)
Building JSON-LD Continued (15:10)
How to Use JSON-LD Brackets (9:51)
JSON-LD – Common Errors That’ll Drive Ya Nuts (11:32)
How to Perform a Knowledge Graph API Lookup (11:43)
Let’s Take a Look at WikiData (8:15)
MusicBrainz – Another Semantic Example (2:01)
Interesting & Unique Properties (13:41)
LocalBusiness Walkthrough
LocalBusiness JSON-LD Code (7:07)
Adding LocalBusiness Markup to Your Site (13:31)
Let’s Code – OpeningHours (8:15)
Let’s Code – ContactPoint (8:34)
Where the Action Happens (8:28)
Marking Up Multiple Departments (3:21)
How Do I Mark Up a LocalBusiness with Multiple Locations? (17:18)
Weird & Possibly Outdated Search Console Errors (2:39)
Recipe Walkthrough
Recipe Guidelines (11:56)
Recipe Code Build (14:03)
Recipe Results in SERPs (2:16)
Recipe Results with Image Over Time (0:51)
Event Walkthrough
Examples, Guidelines, and Walkthrough (7:45)
Creating Your Event Code (11:12)
Example Results in Google (1:04)
Example Results in Google – Refreshing Dates (0:49)
Products
Product Guidelines (16:33)
Let’s Code – Building a Product (11:52)
Product SERP Results (1:35)
April 10th Product Snippets Image Announcement (3:02)
Articles
Article Guidelines (12:23)
Building the Article Markup (9:07)
Pushing the Boundaries
The Way I Think About Structured Data (10:09)
“Hybrid Mutant” Schema (7:41)
Imposter! (4:35)
Encore – Tips & Bonuses
Crunchbase Semantic Associations (4:31)
How to Get a DF Link from Metallica.com (1:17)
Recommended Resources (2:38)
Wordpress Security Tips (14:25)
Link Redirect Trace Plugin (2:39)
Google Structured Data Partner Only Features (3:12)
Google Patent Reading Tips (3:50)
The Pity Link Method (4:17)
Social Media Tools – Copromote & Quuu (4:09)
Final Bow
Is 90% of Available Schema.org Currently Useless? (11:49)
The Final Secret – How to Get a DF Link from the Home Page of Wikipedia (3:47)
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