The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.
Key features
53 hours of instructor-led training
40+ hours of self-paced video
Instructor-led online project mentoring sessions
Instructor “Dream Team” of silicon valley authors
Preparation for OMCA, Google Ads, Google Analytics, Facebook, and YouTube exams
10 rounds of simulations to practice SEO, SEM, website conversion rate optimization, web analytics and email marketing
What are the course objectives?
Whether you’re looking for a new career in digital marketing or just wish to add digital to your existing skillset, the DMCA course will prepare you to become a complete digital marketer and make you industry ready on day one. You will acquire the right skills through extensive hands-on practice on a wide range of simulations and projects that will enable you to launch and execute your own digital marketing campaigns. We’ll train you on the latest digital marketing tools, show you how they work and how to gain insights that will help clarify your strategy.
The DMCA course will prepare you for the most sought-after certification exams such as OMCA (OMCP), Facebook Marketing, YouTube Marketing, Google Ads, Google Analytics, and Twitter Marketing.
Training Course Content
Introduction
Search Engine Optimization (SEO)
Social Media
Content Marketing
Email Marketing
Mobile Marketing
Pay Per Click (PPC)
Website Conversion Rate Optimization
Digital Analytics
Marketing Automation
Programmatic Buying
Tools – Google Analytics: Specific Techniques and Reports
Tools – Google AdWords Fundamentals
Tools – Facebook Marketing and Advertising
Tools – YouTube and Video Marketing
Tools – Twitter Advertising
Digital Marketing Strategy
DMCA : Course Feedback
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