The NEW Train My Traffic Person
A hands-on, 16-week mentorship program rebuilt from the ground up for this year!
The new Train My Traffic Person Mentorship combines 15 weeks of live strategy sessions with over 50 streamable how-to videos and a full library of brand-new templates and worksheets. There’s never been a better way to learn the complete skillset of a master media buyer.
But TMTP is more than just information… It’s a promise: I am 100% committed to your success, and I’ll do everything I can to ensure you get as much out of this training as possible.
How This Mentorship Will Help You Succeed:
- Molly… That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 16 weeks.
- [NEW] Expert Coaches – To give you even more attention and guidance, we expanded our team of traffic pros. (All coaches have experience managing $1,000+ in daily ad spend!)
- [NEW] Updated Curriculum – 25 sessions and over 40 hours of content, updated to reflect iOS 14 and other changes to the traffic landscape in 2021.Weekly action items to hold you accountable and help you reach your goals.
- [NEW] 50 How-to Videos – Detailed implementation tutorials to help you set up, launch and manage your campaigns.
- [NEW] Resource Library – More fill-in-the-blank worksheets and templates to guide you through every module (the same resources I use on a daily basis).
- Q&A Sessions – Each week, get answers to your questions and expert feedback on your work to accelerate your progress.
- Private Facebook Group – Get support from your peers, and reach out to our TMTP Coaches anytime you have a question.
- Limited Class Size – All media buyers are different; that’s why we limit the number of students so we can give you what you need to succeed in this program.
Course Curriculum
This is the media-buying program that I always wished existed. I built the curriculum from the ground up, with a training session and a Q&A session each Lesson so you get both the information and the support that you need.
Lesson 1 - Think Like a Media Buyer
Learn the 8-step process that I use to be a successful media buyer (and how to avoid painfully common mistakes).
Lesson 2 - Acquisition Funnels with Ezra Firestone
Ezra gives a masterclass on front-end sales funnels for info products, local businesses, Saas businesses and more.
Lesson 3 - Structuring Your Facebook Campaigns
Learn how to navigate Facebook’s platform and choose the right campaign structure, objectives, budgets, and bidding strategy.
Lesson 4 - Customer Avatars & Laser Targeting
Define your business avatars, determine their intent and master targeting strategies to find them on Facebook.
Lesson 5 - Writing Compelling Ad Copy
Learn to write for your avatars and speak to their pain points, leveraging a ton of my fill-in-the-blank templates to get you started.
Lesson 6 - High-Converting Ad Creatives
Learn my process for producing great ad creative, including pairing visual with ad copy and what images build social proof.
Lesson 7 - Launching Your Campaign
The moment of truth! Combine the assets you created in the first six lessons and launch your winning Facebook campaign.
Lesson 8 - Campaign Optimization
Learn to improve your campaigns with precision by deducing exactly what’s broken, and the solutions for common (and rare) problems.
Lesson 9 - Retargeting Campaigns
Master one of the most powerful ad types and learn how to reach back out to site visitors and warm audiences to close the sale.
Lesson 10 - Traffic & Analytics with John Grimshaw
Discover the What?, Why? And How? of tracking data, and how to use this information to make informed media buying decisions.
Lesson 11 - Horizontal & Vertical Scaling
Become an expert at scaling by learning the two most powerful methods, horizontal and vertical, and when to use each.
Lesson 12 - Messenger Marketing & Chatbots
Attend a virtual ‘bot boot camp’ where you’ll learn how to market via messaging apps, including a ton of proven campaigns you can deploy.
Lesson 13 - YouTube with Tom Breeze
Take your newfound media buyer skills to one of the fastest growing traffic platforms with short, impactful videos for powerful retargeting.
Lesson 14 - Google Ads with Mike Rhodes
Expand your reach and skillset by learning how adapt your newfound media buying skills to focus on intent, rather than interests.
Lesson 15 - Becoming a Media Buyer
Learn Molly’s proven strategies for taking your newfound skills to the market as a in-house media buyer, a consultant, or an agency.
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