The Science of Facebook Ads
Learn how to consistently generate leads and sales with Facebook Ads
After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too.
The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.
You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.
I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.
And I'll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.
You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:
- Define your target audience and the exact strategy for reaching them
- Determine tangible and reachable goals with The Backwards Method
- Distribute your Advertising Budget across campaigns and audiences
- Design an ad that attracts attention and communicates your brand
- Optimize your campaigns using a result-based approach
The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting: 1. FOUNDATION
Setting Up Your Business Manager
Introduction To The Facebook Pixel
Facebook Page Basics
Facebook’s Advertising Policies
2. FACEBOOK ADS FRAMEWORK
Facebook Ads Hierarchy
Orientation Practice
Level 1: Campaign
Level 2: Ad Set
Level 3: Ad
3. DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY
It’s All About The Funnel
Defining Your Goals: The Reverse Method
The GAAA Principle
Calculating Ideal Costs
Technical Implementations
4. TARGETING
Introduction to Targeting
Option 1: Custom Audiences
Option 2: Lookalike Audiences
Option 3: Saved Audiences
Defining Your Target Audience
5. FINALIZING YOUR FUNNEL
Detailing Your Funnel
Budget Planning
6. GETTING CREATIVE
The Secret To A Successful Copy
Facebook Ad Design Principles
Design Tools
Designing The Ad
Video Ads
7. LAUNCHING YOUR CAMPAIGN
Level 1: Campaign
Level 2: Ad Set
Level 3: Ad
Celebration!
8. POST LAUNCH
Appealing to Facebook
Observing the results – Setting Expectations
9. DOCUMENTING YOUR WORK
The Importance Of Documenting
Tool Recommendations & Documentation Structure
10. ANALYTICS – METRIC-BASED OPTIMIZATION
Observing The Right Metrics
Personalizing Your Presets
Optimizing Your Ads With Facebook Breakdowns
Advanced Optimization with Delivery Insights
11. REPORTING
Creative Reporting
Using Campaign Tags And Filters
12. TROUBLESHOOT
Finding The Leaking Bucket
Reach Problems
SOS: Performance Dropping
13. ANALYTICS – METRIC-BASED OPTIMIZATION
Launching A/B Tests
Scaling Your Facebook Ads Efforts
Expanding Your Funnel
14. DON’T STOP COMING SOON: Bonus Modules!
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