Bretty Curry (Smart Marketer) – Smart Google Traffic Download
Unlock the world’s largest traffic source with Google & YouTube ads.
Use the incredible power and reach of Google to grow any ecommerce business with:
- Omni-channel ad campaigns that span 97% of the internet
- YouTube ad formulas our students used to scale to 70 million views
- A diversified traffic strategy that protects your brand
Master the Google Display Network
with Brett Curry, the CEO and Founder of a top Google ad agency.
Google Search Ads
Strengthen any ads strategy with Google Search to create powerful retargeting campaigns and increase visibility.
Google Shopping Ads
Build high-ROI Google Shopping funnels and product feeds to generate easy sales for ecommerce brands.
YouTube Video Ads
This course includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints to unlock YouTube for any business.
Diversify any traffic system
and become one of the few full-stack media buyers in the game who can scale ad campaigns beyond Facebook to Google and YouTube!
Course Curriculum
Smart Google Traffic includes 11 training modules with over 75 easy-to-follow tutorial videos and a YouTube Masterclass taught by Google Premier Partner Brett Curry.
In this on-demand Smart Course, you’ll learn how to build a diversified traffic system for any ecommerce business using Google Search, Display Network, Shopping, and YouTube ads.
SESSION 1
Setting Up Shop & Building Your Ad Accounts
⊕“Why Google Ads?” & Building the Proper Framework
⊕Shopping Funnels
⊕Fueled by Data & Insights
⊕Google Analytics Setup & Enabling Remarketing Lists
⊕Building Remarketing Lists, Setting Goals & Understanding Attribution
⊕Connecting AdWords & Google Analytics
⊕Setting UP Google Merchant Center
⊕YouTube Channel Setup
SESSION 2
The Google Display Network: Art, Science & Structure
⊕Display Remarketing Setup
⊕The Abandoned Cart Remarketing Sequence
⊕The Top 4 Remarketing Campaigns You’ll Need
⊕Display Remarketing Bidding Strategies
⊕4 Steps to Killer Display Ads
⊕Campaign Creation & Responsive Ads
⊕Measure Success on GDN
SESSION 3
Brand Search With Google Ads
⊕“Why Branded Search Campaigns?”
⊕Google Ads Account & Campaign Structure
⊕Keyword Research & Match Types
⊕Creating Great Search Ads
⊕Search Ad Campaign Creation
⊕Audience Targeting
SESSION 4
Google Shopping Campaigns
⊕Google Shopping Overview
⊕Product Feed Tips: Part 1
⊕Product Feed Tips: Part 2
⊕Google Merchant Center & Feed Diagnostics
⊕Google Shopping Campaign Creation
⊕Google Shopping RLSA Campaign Creation
⊕Measuring Success with Google Shopping
SESSION 5
YouTube Remarketing Ads
⊕Intro to YouTube Advertising
⊕YouTube TrueView Ads
⊕Creating Killer Video Ads
⊕YouTube Top Audiences
⊕Creating YouTube Remarketing Campaigns
⊕Measuring Success with YouTube
SESSION 6
Foundation & Structure For Success
⊕Understanding TrueView Ads
⊕Conversion Paths & Shopping Funnels
⊕Attribution Models & Cross Channel Issues
⊕Setting Up Your Google Ads Account
⊕Google Ads Custom Columns
⊕Build Video Viewers Lists
SESSION 7
Crafting The Perfect YouTube Ads
⊕7 Tips for Killer YouTube Ads
⊕What, Who, How
⊕Testimonial Sandwich
⊕Story Principles
⊕The Story & The Glory
⊕The Pitchman Demo
⊕7 Conversion Killers
⊕7 Resources
SESSION 8
Audience Targeting
⊕In-Market Audiences
⊕Custom Intent Audiences
⊕Affinity Audiences
⊕Custom Affinity Audiences
⊕Life Events
⊕Keyword Targeting & Placements
⊕“And” Targeting vs. “Or” Targeting
SESSION 9
Bids & Budgets
⊕In-Market Campaign
⊕Creating Your First Ad
⊕Custom Intent Campaign
⊕Affinity Campaign
SESSION 10
Campaign Management & Optimization
⊕Custom Intent Clarification
⊕Keyword Campaign
⊕Placement Campaigns
⊕Frequency Caps
⊕How the Bidder Works
⊕Optimization Basics
⊕Key Metrics to Measure
⊕Keys to Growth: New Videos & Audiences
⊕Watch Audience Insights
SESSION 11
Completing Your YouTube Funnel
⊕Video Viewer Audiences
⊕Video Viewer Campaign
⊕Remarketing Campaigns:Trueview for Shopping
⊕Target Video Viewers inSearch & Shopping
⊕Encourage Repeat Purchases
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