Free Download Ezra Firestone - Smart Google Ads Download File Links

WHAT YOU GET?
In Smart Google Ads, you get 8 modules with 91 videos that combine in-depth strategy and step-by-step tutorials to help you leverage the wide-reaching power of Google.

MODULE 1

Crucial Cornerstones Of Google Ads:
? The Goal
? "Why Your Business Needs to Beef Up Google Ads"
? Demand Generation v. Capture Generation
? Google Ads & Your Media Mix
? 4 Pillars of Google Ads
? Strengths & Weaknesses of Google Ads
MODULE 2

Preparing To Run Traffic On Google:
? Charting Your Direction
? Getting Familiar With KPIs
? Conversion Tracking
? Setting Up Your Conversion Tracking
? Attribution Models & Your Source of Truth
? Getting Your Ass(ets) in Order
? Getting Your Ass(ets) in Order: Messaging
? Getting Your Ass(ets) in Order: Images
? Getting Your Ass(ets) in Order: Videos
? Creating Remarketing Audiences
? Types of Targeting
MODULE 3

Google Search:
? Search Ads and Your Marketing Funnel
? Targeting the RIGHT Keywords
? Conducting Keyword Research
? Leveling-Up with Quality Score
? Segmenting Campaigns
? Structuring Ad Groups
? Search Ad Copy
? Utilizing Search Assets (aka Extensions)
? Manual Bidding v. Smart Bidding
? Building Out Your Search Campaigns
? Optimizing Your Search Campaigns
? Advanced Tools & Tactics
? "Search is Where Google Got Its Start"
MODULE 4

Google Shopping:
? Google Shopping and Your Marketing Funnel
? Merchant Center Overview
? Types of Product Feeds
? Elements of a Product Feed
? Product Reviews
? Google Merchant Center & Promotions
? Google Shopping Bidding
? Building Out Your Google Shopping Campaign
? Google Shopping Optimizations
? "It All Starts With Your Products"
MODULE 5

Performance Max:
? Performance Max and Your Marketing Funnel
? Elements of an Asset Group
? Performance Max Ad Copy & Assets
? Performance Max Strategies & Best Practices
? Performance Max Bidding
? Building Out Your Performance Max Campaign
? Performance Max Optimizations
? "The Machine Will Make It Better Over Time"
MODULE 6

YouTube:
? YouTube and Your Marketing Funnel
? 7 Must Have Elements of a YouTube Video
? 8 Winning YouTube Ad Templates
? Laying the Foundation with Remarketing
? Building Our Remarketing Audiences
? YouTube Remarketing Strategies
? YouTube Bidding Strategies
? Building Out Your YouTube Remarketing Campaign
? Using YouTube for Top of Funnel Ads
? Building Top of Funnel Audiences
? Building Out Your Top of Funnel YouTube Campaign
? YouTube Optimizations
? "It All Starts With Your Video"
MODULE 7

Display & Discovery:
? Display & Discovery and Your Marketing Funnel
? Google Display vs. Google Discovery
? Display and Discovery Campaign Types
? Display and Discovery Ad Types
? Using Display and Discovery for Top of Funnel Ads
? Display and Discovery Bid Strategies
? Crafting Your Message: Display and Discovery Ad Copy
? The Most Important Element of Image Ads: Selecting Your Image!
? Building Out Your Display Remarketing Campaign
? Building Out Your Display Top of Funnel Campaign
? Display Ads Optimizations
? Building Out Your Discovery Remarketing Campaign
? Building Out Your Discovery Top of Funnel Campaign
? Discovery Ads Optimizations
MODULE 8

Using Google For Full Funnel Marketing:
? Putting All the Channels Together
? Full-Funnel Perspective
? Full-Funnel Perspective: Portfolio Metrics
? Balancing the Budget
? ROAS Based Budget Model Walkthrough
? Leveraging Third-Party Tracking Tools
? "Google Ads As a Catalysis To Grow"

Sales Page
Code:
https://smartmarketer.com/smart-google-ads/

Code: