Jay Abraham Famous Advertising Guide Book.
450 Pages of nothing but his best ads and sales letters. Each was
chosen by Jay for some particular advertising principle which they each
illustrate clearly. Not the best scans, but it's still very good.
Keep in mind that these ads were chosen for a good reason They are all
winners. They have earned millions and millions of dollars for the
people who conceived and ran them.
More than a few of them are Jay's, but he wanted to expose a wide range
of other equally profitable styles and approaches. Jay hopes you will
profit from the study of these advertisements in two ways.
First, he wants to inspire you to take these time-proven techniques and
apply them to every ad you write. But more importantly, Jay hopes they
will open new windows of awareness and cause you to examine the
advertising and direct mail you see every day with a more discerning
and informed eye.
This way you will continue to advance and grow and profit even more
every day for the rest of your life.
Table of Contents:
-Challenge Systems
-Bicentennial Papers
-$495 Transcript-Method to My Madness-Coin Dealers
-True Story -Muscles Lugers Endorsements
-American Media Group-Direct Response Agency
-Unique Selling Proposition-Baseball Cards
-Virgin Customer List-Marginal Net Worth Theory 1
-Marginal Net Worth Theory 2
-Post Purchase Possibilities
-Better-Than-Risk-Free-Killer Headlines
-The Right Pitch
-The Moving Parade
-Working the List
-Great Retail Ads
-The-Ultimate Tax Shelter-Blitzkrieg Survival
-The Bump
-The Magic Word
-The List is Crucial-Free Seminars
-Consultations
-Post Purchase Reassurance-Self Promotion
-Tax Shelter Seminar
-Joel Nadel's Boot Camp
-Financial Intelligence Reports
-Gary Halbert
-more Halbert Tidbits
-Marketing Test
-special Importance
-row or Die
-John Schaub
-ethical Bribes
-Financial Survival
Marketing Professional Practices (Volumes I and II)
-questionaire
-bizzar Financing
-contingency Client Solicitation
-selling a business
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