Copy Secrets I’ve Used to Generate $914,328 in Freelance Writing Revenues Over the Past Two Years …
Dear Reader,The last few years, I’ve gone back to my roots.By that I mean — less consulting … less of the “business” side of stuff.In short, I wanted to write again.I wanted to get up at 6 a.m. and write till noon or so …Then have the rest of the day to myself.But before I did, there’s something I did that I haven’t done in quite some time.I “revisited” a very powerful resource … one that was created by some of the great Master Copywriters who’ve had an important influence on my life.Doing this accomplished two things:It gave me the confidence and motivation to write more copy — and better copy — than I’ve written in my entire career …And it further ingrained some very powerful and advanced skills I’m certain only one ina thousand copywriters know about.Today I want to share that resource with you.Because I wholeheartedly believe it can have a profound and immediate impact on your writing success.In fact, I’m so sure it will, I’d like you to have it and benefit from it for two years at my risk.More on that in a moment …But first, my name is Paul Hollingshead.I’m one of the Co-Founders of AWAI and a working freelance copywriter.
And although I’ve been writing a good deal of copy over the years, I feel the last several have been more dedicated to “business stuff”: consulting, taking meetings, traveling to clients, finding and hiring other writers, developing marketing strategies, and so on.Only when the time permitted was I able to work on my own freelance projects.Point is, I felt a little like I’d lost a piece of “the writer’s life” we talk so much about at AWAI …You know what I mean …That special life you can carve out for yourself when you learn this powerful skill:
- The opportunity to make a good income outside the stifling confines of a 9-to-5 job …
- No bosses …
- No daily commute …
- No office politics …
- No faceless entity telling you where you have to be, when you can go home, and when you can go on vacation.
Travelling to scheduled meetings and client’s offices, sitting in on conference calls … I felt like I didn’t have the cherished freedom I once had … where I could look at the week ahead … choose the hours I wanted to write … and have the rest of the time completely to myself.That’s when I said — enough! I want to write again and forget about that “other stuff.”But the truth is, that “other stuff” paid well. And I knew if I was going to make up that “non-writing” income, my copy would have to be that much better.Which brings me full circle to the very special resource that — if you’re serious about becoming a great copywriter — I’d like you to try it … for two years … at my risk.Why?Because by applying the deeper secrets and persuasive strategies found in this powerful resource, I was not only able to “make up” that extra income …
I was able to make it up … and much, much more …In fact, looking at the 1099’s from just ONE of my main clients the last two years, I’ve generated over $914,328 in writing fees and royalties. One client!I was amazed. And frankly, a little shocked.But then again, when I look back at some of the writing and royalty checks I’ve received over the past year …$13,650 last April …$39,705, $45,000, and $27,500 last May …$22,400 in June …$39,305 in August …$16,542 in September …$42,841, $11,577, $29,412, and $9,905 in October …$8,192 and $8,369 in December …$11,372 in January …$10,447, $9,353, and $26,868 in February …Well, with checks like that rolling in, I suppose I shouldn’t have been surprised!And remember — this was money earned writing what some people would consider part-time hours — from 6 a.m. to noon most days … and long stretches of “fun days” in between!Now I’ll be frank …
There are a lot of AWAI members I speak with at Bootcamp who say they’re happy making an extra $50,000 … $80,000 … even $100,000 a year writing copy.That’s great!And to be perfectly honest, if that’s you, you don’t likely need the advanced skills the resource I want to share with you today gives you.But if you’re one of those who want it all …
If You Want it All
All the freedom the writer’s life gives you … AND a super charged income to go with it.I’m talking $200,000 … $300,000 … even $400,000 writing the same amount of copy — then you’ll want to consider my risk-free offer today.In fact, if I’ve learned one thing about this business in all the time I’ve been doing it, the only difference between a $100,000 and a $400,000 income is the clients you’re writing for … and the royalties you’re earning.And that boils down to one thing: the skills you can bring to the game.Let me give you an example.Ever since I got into this business 18 years ago, the companies I’ve written and consulted for are starving for copy. Every month, they need literally hundreds of letters, sales promotions, video scripts, web pages, lift notes, autoresponders, and more.
Most of those are smaller projects that can bring in anywhere from $10,000 to $250,000 in revenue for the company. In most cases, these mini-campaigns work to keep cash flow moving … while offering valuable products and “upsells” to the company’s existing customers …These are the projects the typical “B” Level copywriter can handle — folks who can write a good, solid, direct promotional piece. And, yes, they’re paid well relative to the revenue those letters bring in.But some projects — typically one out of five — are important campaigns vital to the company’s bottom line.Typically, they’re responsible for generating the bulk of the company’s revenue — and can bring in a million dollars or more each time they’re mailed — things like new product launches, core product promotions, lifetime offers, and more.Or they’re crucial to attracting more new, paid customers, which is the lifeblood of — not just the direct-response business — but every company in the world.For these crucial projects, clients will turn exclusively to “A” Level copywriters.I’m talking about seasoned writers who understand the deeper secrets to “connecting” with their prospect … who know how to build a promotion around a unique and compelling idea … and can construct an irresistible offer.That’s why “A” Level copywriters are in such high demand — and paid so well.Because they’ve learned the secrets to writing copy that breaks through all the advertising clutter out there … and rises above the rest.You’ve seen these letters.Every industry has them. They’re known as “breakthroughs.”And you remember them.
Where the Big Money Awaits …
In my niche — financial publishing — one breakthrough letter brought in over 300,000 new customers for a newsletter business and probably paid the writer who wrote itover a million dollars in royalties.Another I saw recently generated over $15 million in “back-end” sales — which is the term used for selling other, typically higher-priced products to existing customers. Assuming that copywriter is paid the typical royalty given to “A” Level copywriters … he or she could have made over $450,000 …For a letter that might have taken a few weeks to write!Of course, not every letter is a blockbuster. But I can tell you from my own experience …Once you understand the deeper secrets to writing “A” Level copy — and you can attract those “marquee” projects — it’s not unusual for a single promotion you write to pay you tens of thousands of dollars … at a minimum!For instance, not long ago, I got paid a royalty for over $29,000 — after an update to a letter I wrote two years ago.In fact, here’s a screen shot of the direct deposit to my checking account:And before that, I was paid over $52,000 in royalties for the very same letter … not to mention the $10,000 I earned for writing it.That’s over $90,000 so far — from one single letter!There are others.A campaign I first wrote well over five years ago just mailed again for probably the fifth or sixth time. Over the years, it’s generated well over $10 million for the company — and has paid me over $300,000. (In fact, I’m expecting another check for around $12,000 any day now — and all I had to do was spend a day or two updating it!)I recently had two letters mail and they should bring in roughly a million dollars each — and pay me just over $60,000 in royalties in 2014.And any day now, I’m expecting a royalty check for over $100,000 for a letter that brought in over $3.5 million in revenue.Please understand that I’m not telling you this to brag.
Access to “Marquee” Assignments
I’m telling you this to illustrate the serious money that can be made when you’re able to attract the high-paying “marquee” projects.And please understand: This is not about having to write more copy.It’s about writing more effective copy that generates bigger revenues (and royalties) — and, in turn, puts you on the short list of “A” Level copywriters top companies look for when it comes to their most important projects!So it’s still possible to have your time and freedom to live life on your own terms … and make these big dollars.Question is … how do you acquire these higher-level skills?Well, that’s why I’m writing you today …Years ago, when we first started introducing aspiring writers to this fun and lucrative niche of the writing industry, we recognized there would always be two “types” of writers …Those who are satisfied to know the basics of copywriting, content to make a good living working on smaller projects while enjoying the freedom this life gives you …And those who want it all: the prestige assignments … the big writing frees … the fat royalty checks … the reputation for being among the best in the business … and all the perks that go with it.Just to be clear, there’s nothing wrong being a “B” Level copywriter. Most of the copywriters in the industry fit into that category and the ones I know are happy, successful, and thriving …But if you want to step up to the “A” Level, you must learn the “A” Level secrets.And that’s where AWAI’s “Masters Program” comes in.
You Can’t Learn These Skills Anywhere Else
Ever since we created the first version back in 1999, The Masters Program has been the resource AWAI members graduate to when they’re ready to ratchet up their skill level …When it’s time to learn the deeper secrets to writing copy that sells billions — and gets you noticed within our industry.Masters secrets are a result of decades of collecting, breaking apart, and analyzing the most successful direct-mail packages … meeting, talking, and working with legendary copywriters … determining what makes the great promotions outsell and outlast all the others … and then “packaging” these ideas in such a way that any ambitious copywriter can understand them and inject them into his or her copy.You won’t find these skills talked about anywhere else.And let me warn you right off the bat …While some of these secrets you’ll “get” right away — others may take some time to wrap your head around. There are sections within modules you may have to study several times in order to really get what’s being taught.For example, for years I struggled with the advanced concept of “indirection.” That’s the secret legendary copywriter Gene Schwartz first talked about when he discovered that ads that “hide” the product — or make it invisible — tend to work far better than those that don’t use this advanced secret.But once this idea “clicked” with me and I started using it effectively, my letters started pulling in a lot more money … in some cases two and three times as much.My income soared — from right around $150,000 a year to upwards of $350,000 …For years, I thought the more benefits you could throw at your reader the better. But then Mark Ford (you probably know him by his pen name, Michael Masterson) proved that all of the most successful promotions throughout history have one trait — they’re all anchored by one very good, very compelling, and instantly-appealing idea.This Masters “rule” was an awakening for me.Not only did my letters pull in more money for my clients when I followed it … I found that focusing on one very powerful idea made the letters a lot easier (and more fun) to write!Just recently, I learned another high-level trick — the “secret structure” behind those successful Video Sales Letters you see everywhere these days. I’ll tell you a little more about this secret in a minute … but what I was able to apply to my writing from this secret alone has helped me earn at least an extra $200,000 over the past two years alone.My point is simple.The impact secrets like these can have on your writing is immediate and dramatic.Your writing will be clearer and more persuasive.Your promotions will be grounded in stronger “Big Ideas” that reach your prospect at a much deeper level.
More Confidence, Better Clients, More Money
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