Reviews are the most trusted word-of-mouth marketing available. That is, customers tend to trust businesses with more reviews. But how do brick-and-mortar businesses get customers to give feedback online? Learn the secrets to getting positive reviews, managing customer feedback, and responding to reviews for your business. Martin Shervington walks you through the steps to increase your visibility by using customer review sites such as Google, Yelp, and Facebook. These tips will help you solidify a good reputation in both your store and online.
Topics include:
Why you can't incentivize (pay for) reviews
Claiming your listings on different review sites
Understanding Google reviews
Using Yelp to get more reviews
Setting customer service goals
Asking customers for reviews
Handing out review cards in store
Replying to customers
Dealing with fake reviews
Table of Contents
0. Introduction 4m 28s
1. The Review Landscape 19m 45s
2. Understanding the Difference in Platforms 8m 40s
3. How to Improve Customer Service First 10m 51s
4. How to Get More Reviews 22m 52s
5. Managing Your Reviews 6m 18s
6. What to Do When Things Go Wrong 5m 9s
Conclusion 1m 13s
About the Instructor
Martin Shervington has spent the past 15 years empowering others as an executive coach, personal development trainer, author, and marketing consultant. He is the founder and community manager of Plus Your Life! and Plus Your Business! He is also the author of several books, including Developmental Coaching and Peak Performance Through NLP.
Sales Page:
http://www.lynda.com/B2C-Marketing-t...oplay=true&m=1
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