The Advanced Marketing Program
Module 1: Target Market Insights and Data
Section 1.1 Introduction: Mindsets for Success
Section 1.2 The Business Intelligence
Section 1.3 Your Bigger Contribution
Section 1.4 Target Market Insights and Data
Section 1.5 Customer Nightmares and Miracles
Section 1.6 Trigger Words
Module 2: Competitive Intelligence, Part 1
Section 2.1 Competitive intelligence – Introduction
Section 2.2 Identifying and Reverse Engineering Competitors
Section 2.3 Traffic Statistics and Traffic Sources
Section 2.4 Advertising Budgets
Section 2.5 Demographics and Geography
Section 2.6 High ROI Keywords
Module 3: Competitive Intelligence, Part 2
Section 3.1 Competitive Ad Copy and Landing Pages
Section 3.2 Competitive Sales Analysis and Swipe File
Section 3.3 Buying Pattern Analysis
Section 3.4 Reverse Engineering Technology
Module 4: Branding and Core Story
Section 4.1 Creating a Long Term Branding Strategy: Overview
Section 4.2 Using Competitive and Client Intelligence for Branding
Section 4.3 Crafting the Elements of Your Core Story
Section 4.4 Naming to Create Higher Perceived Value
Section 4.5 Drafting Your UVP and USP
Module 5: Persuasion Essentials, Part 1
Section 5.1 Reality Bubbles
Section 5.2 Speak Your Client’s Language
Section 5.3 Demonstrate Deep Understanding
Section 5.4 Creating a Reachable Hero
Section 5.5 Leading and Pacing
Module 6: Persuasion Essentials, Part 2
Section 6.1 Persuading Through Story
Section 6.2 Advanced Persuasion Techniques: Overview
Section 6.3 Top Hypnotic Sales Techniques
Section 6.4 What NOT To Do! (Persuasion and Hypnotic Sales Techniques)
Section 6.5 High Performing Sales Close Techniques
Module 7: Crafting a Sales Process: Overview
Section 7.1 Complete Overview
Section 7.2 Walk Through of the Full Process
Section 7.3 Competitive Sales Process Analysis
Section 7.4 Define Your Sales Process
Module 8: Creating a Core Offer
Section 8.1 Core Offer: Why You Need One
Section 8.2 How to Create an Irresistible Offer
Section 8.3 Reframing
Section 8.4 Offer Optimization Framework
Module 9: Writing Compelling Copy For Your Core Offer
Section 9.1 How to Create Copy that Compels and Converts, Part 1
Section 9.2 How to Create Copy that Compels and Converts, Part 2
Section 9.3 How to Create Copy that Compels and Converts, Part 3
Section 9.4 Editing the Document, Part 1
Section 9.5 Editing the Document, Part 2
Module 10: Additional Core Offer Sales Resources
Section 10.1 Creating the Sales Page
Section 10.2 Refining Your Pitch
Section 10.3 Six Direct Mail Letters
Module 11: Creating a Tripwire
Section 11.1 Why and When You Should Use a Tripwire
Section 11.2 Choosing the Right Tripwire
Section 11.3 More Tripwire Examples
Module 12: Creating a Lead Magnet
Section 12.1 Why Everyone (Even You) Needs A Lead Magnet
Section 12.2 Choosing the Right Lead Magnet
Section 12.3 Lead Magnet Checklist
Section 12.4 Lead Magnet – Landing Page Checklist
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