Split testing is one of those things a lot of marketers neglect to use, because they think it’s overly complicated or isn’t really necessary. And it’s understandable. It does seem like it would be a bit technical, but it’s actually a lot easier than you probably think!
As far as necessary—well, it’s as necessary as any other element of your business, and you’ll learn why later. Trust me, split testing is a vital component of your business. You might be able to succeed without it, but you could have even more success if you do use it!
So what is split testing, anyway?
Split testing, in case you haven’t heard of it, is the process of testing multiple versions of a particular piece of copy in order to find out which one converts best. For example, you could test multiple versions of a page’s headline, or multiple color variations of a sales page.
You can do this manually by simply running one version for a while and tracking results, then making a change and allowing it to run for a while and comparing results, or by using a special piece of software that shows the different versions to visitors on a rotating basis.
In this guide, you’re going to learn why split testing is so essential, and how you can use it to benefit your business.
So let’s begin.
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