CONSIDER THIS…
MAGNETS CAN EITHER ATTRACT OR REPEL!
What Are Your Lead Magnets Doing With Your Prospects?
Most people take way too long to create lead magnets… Or they create lead magnets that flat-out don’t work.
Here’s how you can get a FULL YEAR of DONE-FOR-YOU lead magnets in minutes to attract customers!
Dear Business Builder,
Did you ever play with magnets when you were a kid?
I sure did—and I admit I was totally fascinated by them. Actually, I still am. I love refrigerator magnets. My mom has them on her fridge. I have them on my fridge. I bet you have some on your fridge too.
Line up your magnets in one direction, and they slide super-fast across the table and glom onto one another. It’s like magic. They have no choice.
Now introduce some metal to the magnet, and the metal will fly out of your hand in the blink of an eye to get to the magnet. SWACK! There’s that satisfying sound of metal kissing a magnet.
Flip your magnets in the other direction and what happens? They chase each other away like an old man yelling at kids to get off his lawn.
Or introduce something like paper or ceramic tile, and nothing happens. No attraction, no satisfying SWACK, nothing. Big dud. Yawn.
MAGNETS CAN EITHER ATTRACT OR REPEL
What are your lead magnets doing with your prospects?..
Simon Hodgkinson
While the physics behind magnets is fascinating, playing with them as kids was fun, and they are still useful for hanging up pictures on our refrigerators ...
Silly Magnets On The Fridge Can Teach You A Lot About Marking Money Online
It didn’t take you long to figure out that a magnet can both attract and repel its target.
And you know what?
The exact same thing holds true in your business when it comes to attracting or repelling customers with lead magnets. Let me explain…
Now you’ve probably heard of lead magnets or freemiums as they apply to business. These are free products that you offer as “ethical bribes” or incentives to persuade people to join your list. You can also offer them as freemiums to existing subscribers. Either way, good lead magnets generate sales and put money in your pocket… IF you do it right, that is…
Do it right, and you get that satisfying SWACK! of prospects being attracted to your lead magnet. They join your list. They buy your products. Life is good.
Do it wrong, and your lead magnet is about as useful as trying to attach a regular magnet to a piece of wood. Big dud.
So let’s avoid that. Over the next few minutes you’re going to find out the RIGHT way to create and use lead magnets to grow your business.
Let’s start here…
Here Are 14 Awesome Ways To Put Lead Magnets To Work Right Away...
You can use these strategies to get new leads onto your list, or you can send your existing leads to the web page of your choice. Take a look…
Give them away on your website or blog to entice fresh leads to join your list or existing leads to self-segment themselves. You can put calls to action on your landing page, in the header or footer, in a popup window, a slider, your sidebar, or even embedded directly in the content!
Give them away on a page that has a sales letter below it. All you have to do is send a broadcast mailing to your existing leads. This automatically segments your list, and your lead magnet closes the sale on the paid offer. Win-win!
Add your lead magnet to a “list” post (such as a resource list) and post the list directly on your blog.
Embed links to your lead magnet directly in your blog content. (Hint: be sure to include a strong call to action at the close of each blog post.)
Surprise customers by giving away lead magnets as unadvertised bonuses when someone buys from you. (Every order should have one!)
Load your lead magnets to an autoresponder – just one lead magnet per month will give you a year of automated income!
Create a resource page with the newest lead magnet at the top of the page. Post this resource page in products, on your blog, on download pages and more.
Include a link in your byline every time you do any guest blogging.
Let affiliates rebrand and give away your lead magnets. Both you and your affiliates will make money every time someone buys something through the links in your lead magnet!
Post your lead magnets on social media. This includes tweets, Facebook posts, videos and more, each with different calls to actions and different lead magnets, etc. You can even use an image of your lead magnet as your cover photo!
Co-promote lead magnets with your joint venture partners: you can do email cross promotions, download-page swaps, social media endorsements, blog-ad swaps and more.
Use paid advertising such as Facebook ads, content syndication on sites like Outbrain, solo email advertising, banner advertising on niche sites and more.
Drop a link to your lead magnet whenever you participate in niche forums, blog discussions, groups and other communities.
Include links to your lead magnets when you send out postal shipments.
And that’s just off the top of my head.
The ways you give them away are really only limited to your imagination! So you can see that there are plenty of ways to get your freemium in front of your audience.
Now here’s the next question…
How Do You Turn A Freemium
Into Money In The Bank?
In other words, how can you make money by giving something away for free?
The answer: by promoting a related product or service to
everyone who takes advantage of your lead-magnet offer.
For example, if you’re giving away a checklist as a lead magnet, then on the backend you might sell a course that gives buyers the step-by-step instructions for completing each step of the checklist.
Pretty slick, right? (And it works really well too.)
Now what surprises a lot of people is that there are multiple ways to advertise your paid offer.
Check Out These 7 Awesome Ways To Make Money With Your Lead Magnet...
Promote a paid offer in the beginning of your lead magnet.
Add a call to action button at the end of your lead magnet.
Create a resource page in your lead magnet with multiple offers.
Advertise an offer on your lead-magnet download page.
Put your offer on your mailing list thank-you/confirmation page.
Send the offer in the introduction email to your newly subscribed prospects.
Promote the offer in follow-up emails.
But don’t choose just one place to promote your paid offer. Put it multiple places, and you’ll get better conversion rates. Guaranteed.
Now I’m going to share a little secret with you that most people
totally overlook—are you missing this opportunity too?
Heads up…
If you want your lead magnet or freemium to work double time for you, then create something that your prospects will reference or use again and again.
I’m talking things like cheat sheets… checklists… gear lists… mind maps...idea lists. Anything they’ll want to use repeatedly.
Think about it: the more your prospects use your product -> the more they’ll see your promotions -> the more likely it is they’ll click your links and buy whatever it is you’re selling.
It’s a proven sales trigger. Simply put, familiarity generates sales. When people see your promo enough times, they feel absolutely compelled to click on it!
Which is important because...
Lead Magnets Are The Powerhouse Of Promotion! Do You Know Why?
Here’s the answer: because you can use
a lead magnet to promote absolutely anything.
You can create multiple lead magnets to promote one offer. You can create one lead magnet to promote multiple offers.
It doesn’t matter what you’re promoting, your lead magnet will be the best sales tool in your toolbox. It will be the best sales person on your entire staff. You can use your lead magnets to promote:
Digital products.
Online services.
Memberships.
Software and apps.
Physical products.
Offline services.
Workshops.
Drop shipping offers.
Free offers.
Affiliate offers.
Coaching and counseling.
Subscriptions.
And whatever else you want to promote. Literally anything. Your lead magnets are not only your best sales tool, they’re also super-versatile.
What’s more, it’s so easy to put them to work for you. Use them the right way, and…
You’ll make money by giving away something for free!
Pretty cool, right?
And the best part is that it’s so easy to give them away…
So let me break this down as simply as possible…
If You Own A Business, Then You
Have A Choice To Make Right Now...
Sales page :
https://digitalwebrocket.com/leadmagnetplr/
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