This programme will be 6 weeks long and cover everything from core
marketing concepts to the basics of tracking and practical tasks. It is
aimed at those who are reasonably new to the AM scene and want to
greatly accelerate their core education. We will help you demystify the
brain-numbing challenges that this industry throws at you.
If you think the STM forum is amazing, this 6 Week Affiliate Mastery
Challenge will be absolutely remarkable for you and will draw on some of
our most salient content - crunch, squeeze and mix it, then beam it
into your now watering eyes.
It will be primarily video-based with weekly live sessions as well as prerecorded video. All in ultra-quality HD of course.
For those of you who prefer visual/video-based instruction and who are
truly ambitious to make this work, this spectacular offering will be
your best investment of the year. But Zeno, the year's only just
started! WRONG! 2015 is over. This is now the year of STM!
You can expect the 6 Week Affiliate Mastery Challenge to over-deliver on your expectations.
To be clear, the 6 Week Affiliate Mastery Challenge is a completely
separate offering to the STM forum and as such will not require you to
be a member but will have it's own price tag.
Want some juicier details? OK OK I'll oblige... here's a cursory outline of what the 6 week programme:
Week 1:
Day 1: Many aspects of AM covered + some practical tasks. You'll learn
about the various entities involved and will start setting up a tracker,
server, business website, will join an affiliate network, etc.
Day 2: Introduction to the different media channels, ad types, major
traffic sources and how user intent is a critical underlying factor.
Day 3: Verticals and offer types.
Day 4: Different bidding modes and commission models.
Day 5: The affiliate marketing tool kit. Here you'll be run through all
the tools you need to start campaigns on the right technical and
creative footing.
Day 6 live delivery: A short recap of the week, Q&A and a live run through of setting up a website, hosted email, etc.
By the end of week 1 you will have a cost effective setup that makes you
feel like a real marketer, and to the outside world, a reputable
business. You'll be comfortable with a number of design and technical
tools and will have a good overview of the various entities that operate
in this space.
Week 2:
Day 1: Shallow dive on Facebook as a traffic source. A cursory overview of FB to demonstrate some of what we learned in week 1.
Day 2: Split-testing and tracking. How to do it, why it's critical.
Day 3: The maths of affiliate marketing and lead generation, statistical
significance. Let's be honest: this is hard for 99% of people. I'll
help you demystify and practically implement it.
Day 4: Angles and conversion psychology.
Day 5: Brainstorming angles. Learn how to sit down and pump out ideas - both silly, amazing and stupid.
Day 6 live delivery: we will set up a direct-linked campaign on a Mobile
DSP and go through the basics of configuring a campaign on any traffic
source, checking tracking, etc.
By the end of week 2 you will have a much better grasp on tracking
fundamentals, maths, angles/copywriting and will deploy a test campaign
after brainstorming angles. You'll learn how real marketers test angles.
Consider this an angle bootcamp!
Week 3:
Day 1: Analysis of weekend data, then market research.
Day 2: Introduction to funnels, lead quality and the role of landing pages.
Day 3: Introduction to Muse and lander creation. Let's pump out some landers!
Day 4: Technical setup and tools. The apocalypse (kidding!). We roll out
a VPS server, buy a domain name, and get things ready to upload a live
landing page. If you s**** with this sort of stuff, pay close attention
to this day.
Day 5: Confounding variables and what can affect your campaign performance.
Day 6 live delivery: Campaign setup on an RTB-based platform. I'll run
you through getting a campaign up to use that pimp lander you made a few
days ago.
At the end of week 3 you'll be rearing to go. Whoa there tiger! We'll be
unleashing you next week when you start crafting and deploying even
more campaigns on another traffic source. For now, you'll roll out a
campaign to test your lander and provide practice drilling down into
landing page data.
Week 4:
Day 1: Analysis of campaign tracking and real user monitoring data.
Day 2: Introduction to a large scale traffic source.
Day 3: Further discussion of a large scale traffic source.
Day 4: Elements of your campaign to test and how to prioritise these.
Day 5: How to better understand your market and sell to them. We go over
various tools and tactics to leverage in your campaigns.
Day 6 live delivery: initial research and live set up of another
campaign. We will go through the creation of a campaign from start to
finish. We'll go over best practices for the traffic source.
By the end of week 4 you will be pumped. You will roll out a
well-designed campaign that will collect data over the weekend. From
here on out you'll be sharpening your skills and refining your
campaigns.
Week 5:
Day 1: Discussion of data from campaign. Where to go from there, nuances and how to optimise.
Day 2: The science of AM. That's right, science. This was inevitable.
Day 3: Productivity techniques and time-management. We'll talk about how
to streamline your workflow. We'll even talk about outsourcing!
Day 4: Brainstorming and research. You'll be tasked with launching yet
another campaign. Let's build experience and reinforce your knowledge!
Day 5: We will talk click loss and why you should split-test networks. Common misunderstandings will be resolved!
Day 6 live delivery: guest call with industry expert on topic TBD. I
won't tell you who will be in this slot... but they will have an
attractive accent.
By the end of week 5 you'll be comfortable deploying campaigns on
virtually any traffic source and will have a firm grasp on testing
methods as well as how to “keep calm and process data”.
Week 6:
Day 1: Discuss campaign data so far + ways to squeeze more out of
campaigns. This week may be cut a little short with STM London around
the corner, we shall see. If so we will condense the content into a few
days only.
Day 2-3: Case studies on various traffic sources by guest presenters.
Likely not live this round but Q&A will be actively manned!
Day 4: Other traffic sources, emerging markets and crazy ideas/studies.
Day 5: Where internet marketing is heading and how affiliate marketers
fit in. Consider this a Zeitgeist-ish lecture. We'll reiterate what you
should be focusing on to be succesful in 2015.
Day 6 live delivery: wrap up
At the end of the course your brain will be humming like a marketer.
You will get over thirty affiliate marketing cheat sheets and resources
that won't be available elsewhere, as well as priority support/Q&A
during the training.
You'll master traffic sources. You'll have campaigns running that are
generating conversions! Your early campaigns might even be working too -
who knows how life will reward your efforts!
Finally, at the end of the course we'll ask you to give as much feedback as possible.
If it wasn't clear, the course will be run by yours truly.
(I promise not to break down into tears during live training)
We would like to run a pilot starting on the 26th of January with the 6th week being that before STM London.
Depending on the timing we may supercharge the course slightly to get it
finished faster. Same content, only delivered at a faster pace for
those who are eager beavers.
So, we are looking for beta participants and will be heavily discounting
the 6 Week Affiliate Mastery Challenge for trial participants ONLY if
you are willing to provide feedback and understand that this will be a
rough beta version, so hiccups are expected.
We expect to offer the 6 Week Affiliate Mastery Challenge for $4995 when
fully released. Here we are offering you a whopping 80% discount.
The cost for this pilot 6-week course will be $995, for the trial run only.
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