Become a Certified Search Traffic Master
...and learn how to increase your search rankings, drive more traffic and transform your traffic into sales and valuable leads
Search Marketing Mastery Course Details
In this 8-hour course you'll learn everything you need to know about how to drive more qualified search traffic to grow your business.
Module 1
Module 1:
Start Here
Lesson 1: From the Instructor
Lesson 2: The Content of this Course
Lesson 3: The Certification Exam
Lesson 4: The State of Search
Lesson 5: The 3 players
Lesson 6: Discoverability & Availability
Lesson 7: What are Search Queries?
Lesson 8: Search Marketing Goals
Lesson 9: Introduction to Earned Media & Link Building
Lesson 10: Introduction to UXO & RXO
Lesson 11: Intent Based Search Optimization (IBSO)
Module 2
Module 2:
Intent, Context and Assets
Lesson 1: The Big Picture
Lesson 2: How We Use Search Engines
Lesson 3: The Tyranny of Physical Space
Lesson 4: The Long Tail of Search
Lesson 5: Intent Based Keyword Research
Lesson 6: Finding Intent & Context
Lesson 7: Building Customer Avatars
Lesson 8: Intent Based Avatars
Lesson 9: Keyword Research Tools
Lesson 10: Keyword Modifiers
Lesson 11: Intent Based Keyword Research: Example 1
Lesson 12: Intent Based Keyword Research: Example 2
Lesson 13: Choosing Assets
Module 3
Module 3:
Channels, Optimization & Ascension
Lesson 1: The Big Picture
Lesson 2: Choosing the Right Channel
Lesson 3: Ascension as Optimization
Lesson 4: Channel Optimization: Web Page
Lesson 5: Channel Optimization: Blog
Lesson 6: Channel Optimization: Amazon Product Page
Lesson 7: Channel Optimization: YouTube
Lesson 8: Channel Optimization: Pinterest
Lesson 9: Channel Optimization: iTunes
Lesson 10: Channel Optimization: Review Sites
ENROLL NOW
Module 4
Module 4:
Experience Optimization (UXO and RXO)
Lesson 1: The Big Picture
Lesson 2: About Content Management Systems
Lesson 3: Domain Audit: Site Command
Lesson 4: Domain Audit: Google Webmaster Tools
Lesson 5: Domain Audit: Google Analytics
Lesson 6: Domain Audit: Sitemap
Lesson 7: Domain Audit: robots.txt
Lesson 8: Domain Audit: Backlinks
Lesson 9: Domain Audit: 404 Page
Lesson 10: Domain Audit: Internal Site Search
Lesson 11: Domain Audit: Navigation
Lesson 12: Domain Audit: Accessibility
Lesson 13: Domain Audit: Mobile
Lesson 14: Page Audit: Value
Lesson 15: Page Audit: Layout & Design
Lesson 16: Page Audit: Mobile
Lesson 17: Page Audit: Keyword Targeted
Lesson 18: Page Audit: Keyword Cannibalization
Lesson 19: Page Audit: Cross-Linking and Siloing
Lesson 20: Page Audit: Shareability
Lesson 21: Page Audit: Duplicate Content
Lesson 22: Page Audit: Stranded Page
Lesson 23: Page Audit: Redirects
Lesson 24: Page Audit: robots.txt and Meta robots
Lesson 25: Page Audit: Page Load Speed
Module 5
Module 5:
Earned Media and Link Building
Lesson 1: The Big Picture
Lesson 2: Paid and Owned Media
Lesson 3: Link Building Today
Lesson 4: Earning Links: Cross Linking
Lesson 5: Earning Links: Competitive Research,
Lesson 6: Earning Links: Content that is Generous
Lesson 7: Earning Links: Build Link Bait
Lesson 8: Earning Links: Create Primary Research
Lesson 9: Earning Links: Getting Out More
Lesson 10: Earning Links: Newsjacking
Lesson 11: The Last Word
ENROLL NOW
What You'll Get:
When you enroll today, you'll receive instant access to:
The Search Marketing Mastery Course
5 Core Modules
70 Video Lessons
14 Handouts
5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
A badge designating you as a Certified Search Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
A digital, printable certificate suitable for framing
Status and recognition as a Certified Search Marketing Specialist
Course Details:
Tuition: $995
Level: Intermediate/Advanced
Setting: Online/Virtual
Course Length: 8 Hours
Expected Completion Time: 3 - 7 Days
Search Marketing Certificate Search Marketing Badge
How It Works
Take The Course
TAKE THE COURSE
The course is an 8 hour intensive training, with 70 lessons, 14 handouts, 5 quizzes, & a final exam.
Take The Test
PASS THE TEST
70% or better is required to pass the exam. You have 3 attempts to pass.
Display Your Badge
DISPLAY YOUR BADGE
You'll get a digital badge to share on your social channels & a printable certificate for framing.
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