First, a very short true story...
By the way, I'm Mike Paul and I've been in marketing for some time.
When I started working with local businesses I hoped I was prepared for everything.
I read courses and talked to successful consultants and watched videos... almost till I was tired of all the information.
BUT, only a few weeks into my career, I got quite a surprsie.
I was in this business and had a talk with the owner, a rather nice fellow.
He was in his late forties, I guessed, and was disussing a plan to rachet up his marketing and also his plans to open another store..
Out of the blue he said,
"Hey Mike, you wouldn't know anyone who'd like to loan me $100,000 do you?"
He smiled and I assumed he was joking. It turns out HE WAS DEAD SERIOUS.
He explained he'd been to the banks around us and wasn't getting anywhere. He made me think, and it started the wheels turning.
A few weeks later, I saw an article in this business newspaper. Yes, it caught my eye and got me to take one very important step...
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