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The 3 Advertising Phases With ZERO Invested To 1 Million In Sales In 5 Months
Phase 1 – AFFILIATE MARKETING WITH INSTAGRAM
I know, it sounds crazy to be able to create a online store and be selling the next day. But hey! The Huffington Post Article Did it too! Got my social media accounts setup, and decided to begin my legendary conquest of breaking 12k. To achieve this, I decided to focus my efforts on one particular social media channel.
My plan of attack was to direct message and email relevant instagram influencers or fan pages and get them to join me. And by join me, I mean to become part of my “sales team” aka affiliate marketing. Luckily, the shopify app store has several options for integrating an affiliate program with your store. You can then setup your own terms and commission structure. I chose to go with affiliatly, I’m not really sure why I chose them in the first place, but it seemed like the right choice at the time, probably cause they have a 30 day free trial. Yup, still
So all I had to do, was to simply get influencers or fan pages to sign up to my affiliate program. Not hard right? Well, not exactly easy, as it was time consuming and faced plenty of rejection. At this point in time, I refused to do any upfront paid shoutouts, I wanted these people to prove their worth, plus they had an opportunity to earn more than they would have with one paid shoutout. My loss is their gain right? But… doing this ensured that I did not incur any risk.
Rinse and repeat (I would like to emphasize here that I was on my phone and computer for 10+ hour workdays if not more due to all the back and forth communication)
Fast forward to halfway through the month, I had already conquered the 12k mark and pushed through to my first 4k in sales in one day. Oh, and I was at Electric Daisy Carnival in Las Vegas for 5 days (for those that don’t know, it’s arguably the largest music festival in the western hemisphere) . So yeah, I was busy dancing at that time. But I still had to process orders on Oberlo during my downtime in the hotel (I did not have a VA (Virtual Assistant) at the time).
And after returning, I resumed my conquest to now reach an extended goal of 60k in sales. Again, rinse and repeat baby!
By the end of the month, I had gone crazy, sure I was happy that my experiment went amazingly well, but there had to be a way to automate some of this. I decided to go out to upwork.com and find myself a VA. I happened to strike gold with a VA that had previous experience using shopify, oberlo, customer support, and well… just everything I needed help with at that time. By the next day, she was handling all those tasks that I did not want to do like a boss so I could simply focus on IG marketing.
Then I thought to myself, this method would suck to scale higher. I was doing this experiment to free myself from a 9-5 forever, not put myself back into one. Luckily, I happened to watch a webinar that gave enough gold without buying into a course that was several thousand dollars at the time which covered Facebook ads. I took the knowledge that I learned from that webinar and decided to apply it to my business. Fortunately, I was smart enough to install the magical Facebook Pixel when I originally setup my store.
PHASE 2 – FACEBOOK
July 2016 was going to be an exciting month, and perhaps one of my favorite month’s to date just because of how much I learned. With my trusty VA by my side, I could focus on learning the in’s and outs of Facebook ads, and adding new products to test. So without hesitation, I set a lofty goal to
The fact is, I surprised myself the last month, so I figured if I kept the same mindset, I could achieve 120k. Besides, the Oberlo blog had a story about a guy who achieved 1 million in sales in 8 months.
I traveled around the US for fun and enjoyed two consecutive weeks in New York City and Colorado while making money 24/7. It was during that time I achieved my first 10k (which was technically 11k) day in sales. It was surreal when I hit it, while watching the ocean waves in the harbor of NYC with my best friend on a summer night. It was quiet too, probably cause there were no poke stops at the edge, and by poke stops, I mean the Pokemon Go craze was at it’s peak during this time so everyone was out walking!
PHASE 3 – DIVERSIFY
During this time, I also realized I was missing out on a large chunk of income that I was leaving on the table, that being
I decided to finally send out my first email campaign with Mailchimp for this business. That went well despite not knowing what I was doing. I simply focused on image heavy emails with little text. After all, it’s easier to sell to customers that either opted in because they were interested, or existing customers. Hint: Your email box is a goldmine of examples!
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