Discover How to Get Instant Traffic and Leads For Your Business with No Complicated, Confusing and Expensive Strategies!
Have you ever come across a sales page, decided up front you didn’t need the product, but then decided to read the letter anyway? And then not five minutes later you were shocked to find a Paypal receipt sitting in your email inbox... and you’re sitting there with a somewhat hazy recollection of what just happened.
If that’s never happened to you, just wait. It will. You simply can’t escape the deadly grips of a skilled copywriter. Think about it for a moment. Have you noticed how much attention is given to “buyer’s remorse” in the marketing field? Just as the name implies, this is when buyers second-guess their buying decision, and perhaps feel bad about it.
This remorse can easily lead to a refund request. So why would a buyer ever purchase something they’re not even really interested in, or something too expensive, or something that will otherwise lead them to regret their buying decision?
That’s simple: a slick copywriter grabbed them by the throat, dragged them down to the order button, and almost forced them to buy. It’s like waking up next to someone in bed, and wondering who she is and how she got there. It’s the “morning after” regret one feels when the excitement of the night is over and the buzz has worn off.
Indeed, a copywriter can make a prospect feel a little drugged... a little buzzed... and a little high. And not only can a skilled copywriter do it – he’ll do it on purpose. He’ll make the buyer believe she’s madly in love with the product and that she must have it – now.
He’ll toy with her emotions like a cat playing with a semi-conscious mouse. And when it’s all over she’ll be left wondering just exactly how he seduced her so completely. Would you like to learn these dirty tricks too?
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