NEW & IMPROVED: Become a Certified - Paid Traffic Master
Learn the secret strategies for driving quality traffic from platforms like Facebook, Google, YouTube, and Instagram in this completely revamped Mastery Course
What You'll Learn
Brand New Dive Deep Into The Facebook Ad Platform
As a marketer, our job is to meet the customers where they already are. And where they already are is Facebook. With well over 2 BILLION daily active users, Facebook is the premier platform for marketers to mine leads and sell products and services. Facebook advertising expert Molly Pittman will walk you through the ins and outs of the platform and show you EXACTLY how to design ad campaigns that generate results for your business... fast.
The 3-Step Automated Traffic System
Build an automated traffic system that generates leads and sales for your business 24 hours a day. Learn all about the ever-important "traffic temperature" and how media buying is actually like building an in-person relationship.
Build A Successful Ad Campaign
Watch step-by-step "deep dive" videos on how to build successful ad campaigns on platforms like Facebook, Instagram, Google, and YouTube. Discover the five elements of a high converting paid traffic campaign and how you can leverage them to send thousands of leads to your business.
The Metrics That Matter (and the ones that don't)
Learn to analyze the metrics that actually matter so that you can "trim the fat" from your campaigns and scale without accruing extra costs. Quit wasting time analyzing numbers that are useless to your bottom line.
About Your Instructors
Molly Pittman
At DigitalMarketer, Molly spent over $2M on paid traffic and generated OVER 300,000 leads (& tens of thousands of customers) while maintaining a positive return on ad spend. She's consulted 150+ brands in markets such as: health & fitness, personal finance, beauty, crafts, professional practices, manufacturing & more...
Mike Rhodes
Mike is approaching "wily veteran" status in the Adwords world. He's in his 13th year of building & running campaigns for businesses & brands all over the globe. He's the co-author of the world's best selling book on Adwords 'The Ultimate Guide to Google Adwords', now in its 5th edition.
Tom Breeze
Tom Breeze is CEO of Viewability, an international video advertising agency. Tom has built thousands of successful advertising campaigns, testing & tracking all of the results. It's all about ROI for Tom—turning ad spend into profit.
Become Certified in Paid Traffic Mastery and Discover A Repeatable System For Generating New Leads and Customers...
Brand New Module World-renowned YouTube advertising expert, Tom Breeze, shows you how to master video advertising so that you can drive more leads, more sales, and increase ROI on your campaigns.
Brand New Module Leading Google AdWords Authority, Mike Rhodes, takes you step-by-step through the ins and outs of how to use Google AdWords to effectively grow your customer base and drive conversions.
Brand New Examples of winning ads so that you can model your own ads after PROVEN campaigns and continually crank out winning campaigns.
Brand New Think you'll have to take extensive notes to pass the exam? Think again. Each module includes a comprehensive notes section that you can reference before, during, and after the quizzes.
Create a customer avatar for your ideal client or customer so that you can cater your messaging to better target leads that are more likely to buy your product or service.
Track your campaign's progress and success by establishing conversion metrics that actually matter to you, your business, and your bottom line.
Learn advanced retargeting strategies and how you can leverage multiple touch points on high-value leads to to maximize your efforts on Facebook, YouTube, Instagram, and Google.
Paid Traffic Mastery in Lab Platform
Paid Traffic Mastery on Laptop
Our brand new interface makes it easy for you to navigate and consume the content and track your progress on the way to becoming a Paid Traffic Master.
Identify your prospect's core buying emotion to write an ad that triggers their deepest desires with hard-hitting copy that moves them to take action...
Determine your prospect's "traffic temperature" and use it to create ads that seize attention and speak directly to "the conversation in their head."
Discover how to structure ad copy for ANY company or industry, with show-and-tell samples from ecommerce, B2B, B2C, and more.
Troubleshoot the ads you're already running without having to waste valuable time and energy starting over from scratch.
Carefully Construct a completely automated traffic system that generates leads and sales for your business 24 hours a day, 365 days a year.
Follow step-by-step instructions on how to build multiple successful ad campaigns on on "the Big 4" traffic platforms.
Discover the secret to scaling your campaign once you have a winner so you can build MASSIVE subscriber lists while avoiding the ad fatigue that can lead to increased click costs.
When You're Done, You'll Walk Away With a Plan For GUARANTEED TRAFFIC
What if you didn't have to "pay" for traffic?
Instead...what if traffic "paid" you?
And what if acquiring new customers was as simple as pulling a lever?
It sounds outlandish, but that's exactly what "Traffic Masters" (a.k.a. Customer Acquisition Specialists) do. And once you have completed this newly updated mastery class, you too will know how to leverage traffic channels such as Google, Facebook, Instagram, and YouTube to not only grow your customer base...
...but to grow your customer base at a PROFIT.
Did you catch that?
You'll no longer have to practice "hope-and-pray" or "wait-and-see" marketing.
Traffic will come, because you'll know how to make it come predictably and repeatedly.
But how do you actually do it?
How do you take a message to the "unwashed masses" and convert strangers into friends without breaking the bank?
That's exactly what you're about to learn...
Course Details
Module 1
Getting Started
Lesson 1: Getting Started
Lesson 2: Paid Traffic: The What & Why
Lesson 3: The Customer Journey Explained
ACTIVITY: Map The Value Journey
Module 2
Core Concepts
Lesson 1: Core Concepts
Lesson 2: The Traffic Store
Lesson 3: Traffic Temperature
Lesson 4: Content & Paid Traffic
Lesson 5: Cold Traffic Content
Lesson 6: Warm Traffic Content
Lesson 7: Hot Traffic Content
Lesson 8: What's Next?
Module 3
Crafting Your Campaign Assets
Lesson 1: Creating Your Campaign Assets
Lesson 2: Customer Avatars
Lesson 3: Laser Targeting
Lesson 4: High Converting Ad Copy
Lesson 5: Ad Creatives
Lesson 6: Ad Scent
Lesson 7: What's Next?
Module 4
Facebook Deep Dive
Lesson 1: Getting Started With Facebook
Lesson 2: Facebook Compliance
Lesson 3: Understanding Campaign Structure
Lesson 4: Placements, Bidding, & Budget
Lesson 5: Instagram
Lesson 6: Tracking & Campaign Launch
Lesson 4: Retargeting & The Facebook Pixel
Module 5
Troubleshooting,
Optimizing, & Scaling
Lesson 1: Troubleshooting, Optimizing, & Scaling
Lesson 2: Analyzing Data
Lesson 3: Troubleshooting Campaigns
Lesson 4: Optimizing
Lesson 5: Scaling
Module 6
Google Ads with Mike Rhodes
Lesson 1: The Big Picture
Lesson 2: Learn The Lingo
Lesson 3: Knowing Your Business and Marketing Goals
Lesson 4: Finding and Understanding Keywords
Lesson 5: Writing Great Ads
Lesson 6: Understanding Ad Groups
Lesson 7: Building Campaigns
Lesson 8: Conversion Tracking
Lesson 9: Introduction to Ongoing Optimization
Lesson 10: Getting Advanced
Module 7
YouTube Ads with Tom Breeze
Lesson 1: Introduction
Lesson 2: Your Customers Moment
Lesson 3: The Perfect Video Ad
Lesson 4: Reaching Your Customer
Lesson 5: Campaign Build Walkthrough
Lesson 6: Thank You
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