A trusted advisor to America's top corporations and recognized as one of
today's preeminent marketing experts, Jay Abraham has created a program
of proven strategies to help you realize undreamed-of success! Unseen
opportunities face each of us every day. Using clear examples from his
own experience, Jay explains just how easy it can be to find and/or
create new opportunities for wealth-building in any existing business,
enterprise, or venture.
Marketing wiz Jay Abraham provides some powerful strategies for boosting your
career or business in Getting Everything You Can Out of All You've Got.
Abraham believes that anyone can advance in life by tapping into hidden
assets and developing the right mindset. He writes, "You are surrounded
by simple, obvious solutions that can dramatically increase your
income, power, influence and success. The problem is, you just don't see
them." Over the course of 21 chapters, he shows how to get ahead by
treating bosses and clients as valued friends; find better and more
exciting ways of doing things; develop "unique selling propositions";
persuade people to follow your lead; master the art of selling on the
telephone; craft a formal referral system; sell on the Internet; and
forge strong, established business relationships. Abraham's central
theme is that everyone is in sales. In almost any profession, people
must be skilled at selling themselves and their ideas, not just their
company's product or service. Engagingly written, the book features more
than 200 examples of people and companies who have successfully used
these techniques, from Bill Gates and Dennis Rodman to Sharper Image and
Federal Express
"This has got to be one of the best books on marketing that I've read in a
long while. You find yourself sitting back and re-examining your entire
business process and easily coming up with ways to attract NEW business
from your existing customer or client base.
I easily came up with three full pages of new services to offer my existing
clients. Jay is big on creating a Unique Selling Point. The lightbulb went off in
my head as soon as I read about his. Putting these ideas into action can be
done by anyone.
These services were just sitting here waiting to be discovered -- and I never
would have found them without Jay's book. No matter what your business, you
will be able to use the ideas in Jay's book. They are broad enough that you can
capture the concept and mold it to the way that you do business.
Jay also has a set of tapes on this concept which I strongly recommend. His web
site (abraham) has a good preview of his methodology and concepts as well."
"This book is a treasure trove of amazing ideas and secrets which will
get you on the fast track to business success. A veritable magic formula
for influencing those most important to your business and personal
success as well. A real gem!"
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